The Italian Fashion brand Benetton has always made waves around the world for its provocative and shocking advertising campaigns. Its most well known campaigns include ‘Food for Life’, ‘La Pieta’ and the UNHATE campaign. However, Benetton claims to be changing tact and wants the brand to become more socially engaging, rather than shocking.

Benetton’s new campaign, called ‘Unemployee of the Year’, raises the issue of youth unemployment. It consists of a short film, a printed ad and a contest for young people to present a project in support of local communities, and the winning entries will receive funding from Benetton.

This week the 3^rd Festival of Media LatAm was held in Miami, the only media conference and awards ceremony dedicated to all the 23 markets in Latin America recognising talent and creativity across the region.

This year’s theme Is Latin America fit to compete? addressed the challenges faced by the region if it continues to grow and compete with global brands.

By Matt Hebden

Summer 2012 is now over.  London 2012 over, and the Olympic and Paralympic Games have been officially handed over to Rio De Janeiro.

 With BBC being the official broadcaster of the Olympic Games and Channel 4 hosting the Paralympics, I couldn’t help but notice how both channels created some fantastic Olympic and Paralympic adverts.  These were spectacular pieces of London 2012 branding that not only showcased a range of Olympic and Paralympic sports; they were showcases of the UK creative industries. 

Last week saw the 23rd annual M&M Global Awards take place at London’s Grosvenor House Hotel and the best of media and marketing were there in their hundreds to celebrate the best campaigns of the year. The M&M Global Awards are the only awards recognising and rewarding the creativity and effectiveness of cross border advertising campaigns for global brands.