Check out the M&M Global Awards 2015 shortlist

MediaCom and OMD have achieved the highest numbers of entries in this year’s M&M Global Awards shortlist, with the agencies almost neck-and-neck with 31 and 29 entries respectively, while Dell and Shell have emerged as the brands with the most nominations.

This year the shortlist features 116 entries spanning 18 categories.

While 69 brands made the shortlist, Dell’s ‘Take IT Easy’ case study through MediaCom stood out for garnering the most nominations for any campaign, being shortlisted six times, followed by Bose’s #listenforyourself (also MediaCom).

Starcom MediaVest Group achieved the third-highest number of entries to the awards, while newcomers include Essence, RE’FLEKT and Primus.

This year’s awards see the debut of a number of new categories: B2B Campaign of the Year, Best Partnership Award, Best Use of Mobile, Best Use of Native Advertising, Best Use of Video, International Creativity Award and The Smart Use of Data Award.

Check out the full shortlist below.

The M&M Global Awards 2015 shortlist

*NEW FOR 2015* B2B Campaign of the Year

BBC Advertising does smart business with Brother (Brother Business Smart / BBC Advertising)
Conference Marathon (HP / OMD)
IF WE… Virtual Realities (Dassault Systemes / MediaCom / BBC Worldwide)
Stop the Breach (Cisco Security / OMD)
Take IT Easy (Dell / MediaCom)
The ZED Experience (HP / OMD)
Trina Solar Virtual Showroom (Trina Solar)
Zurich B2B Global Media Partnership (Zurich Insurance / UM)

Best Communications Strategy

Airbnb #NightAt (Airbnb / Starcom MediaVest Group)
Big Hero 6 – making friends with a new franchise (Disney Animation Studio / OMD)
Cities of the World (Heineken / Starcom MediaVest Group)
Penny the Pirate (OPSM / OMD)
Take IT Easy (Dell / MediaCom)

Best Content Creation Award

Credit Suisse Corporate Branding (Credit Suisse / Havas Media)
Face to Face with the Arsenal Family by Europcar (Europcar / Starcom MediaVest Group)
Flavour your way (Schwartz, Kamis, Ducros / Starcom MediaVest Group)
Flight for the future: Pioneers in risk (Swiss Re Corporate Solutions / A+E Networks)
Our Stage. Your Story. (Hilton / OMD)
Power of Sport (Shell / MediaCom)
See The Real Me (Clean & Clear / J3)
The Big Pick-Me Up (Nescafe Arabiana / MEC)
Travel & Surf (Deutsche Telekom AG / MediaCom)
Whisper: #touchthepickle (Whisper Ultra / MediaCom)

Best Digitally Integrated Campaign

#allin (Adidas / We Are Social)
100 Years of Hair: Gillette BODY Launch (Gillette / MediaCom)
Bose #listenforyourself (Bose / MediaCom)
Get it out of the way (Disease awareness campaign / OMD)
Pledge for a Healthier Generation (NIDO / MEC)
Sony Z3 Launch (Sony Mobile Z3 / MediaCom)
Talk to Google (Google / OMD)
UEFA Champions and Europa League Partnership (HTC / OMD)

Best Engagement Strategy

#LikeAGirl (Always / Starcom MediaVest Group)
Nerf Toy Blaster – Nothing beats real life fun! (Nerf / OMD)
Penny the Pirate (OPSM / OMD)
Star Wars: Rebels Wanted (Star Wars Rebels / OMD)
Take IT Easy (Dell / MediaCom)
Vodafone: Back to the Future (Vodafone / MEC – Team Red)

Best Entertainment Platform

MAGGI Dairies (MAGGI / MEC)
Penny the Pirate (OPSM / OMD)
Take IT Easy (Dell / MediaCom)
Twist, Lick, Transform (Oreo / Starcom MediaVest Group)

Best International Launch or Re-launch Campaign

100 Years of Hair: Gillette BODY Launch (Gillette / MediaCom)
AYGO. GO FUN YOURSELF. (Toyota / ZenithOptimedia)
Bose #listenforyourself (Bose / MediaCom)
Call of Duty: Re-Inventing an Icon (Call of Duty / MEC)
Lexus NX : Striking Angles (Lexus Europe / ZenithOptimedia)
The Gentlemen’s Wager (Johnnie Walker Blue Label / PHD)

Best Local Execution of a Global Brand

#OreoEclipse (Oreo / PHD)
Google Cardboard (Virgin Holidays / OMD)
Heineken Newcastle Brown Ale: “If We Won” (Newcastle Brown Ale / Starcom MediaVest Group)
Horse Sells Nasal Strip to Humans (Breathe Right Nasal Strips / PHD)
Nerf Toy Blaster – Nothing beats real life fun! (Hasbro / OMD)
Share a Coke with Remzi (Coca-Cola / MediaCom)
Top Chef (Grand McExtrem / OMD)
Wall of Music (7UP / OMD)

*NEW FOR 2015* Best Partnership Award

Bose #listenforyourself (Bose / MediaCom)
Cartier - CNN Ones to Watch (Cartier / CNN International)
Check In (Visa – OMD)
Durex #Connect (Durex / Google)
Eco-Marathon: #makethefuture (Shell / MediaCom)
Power of Sport (Shell / MediaCom)
The Gentlemen’s Wager (Johnnie Walker Blue Label / PHD)
Zurich’s Global Media Partnership (Zurich Insurance / UM)

Best Targeted Campaign

Airbnb #NightAt (Airbnb / Starcom MediaVest Group)
How Hilton leveraged insights to encourage travellers to Be a Weekender (Hilton / OMD)
Star Wars: Rebels Wanted (Star Wars Rebels / OMD)
Street Art to Street Smart (Sony Pictures / OMD)
Take IT Easy (Dell / MediaCom)
Targeting Hay Fever Sufferers When They Need Us Most (Benadryl / Livostin / GroupM PRIMUS)
Travel & Surf (Deutsche Telekom AG / MediaCom)

Best Use of Content

#Championthematch (Heineken / Starcom MediaVest Group)
#LikeAGirl (Always / Starcom MediaVest Group)
AYGO. GO FUN YOURSELF. (Toyota / ZenithOptimedia)
Penny the Pirate (OPSM / OMD)
Power of Sport (Shell / MediaCom)
See The Real Me (Clean & Clear / J3)

*NEW FOR 2015* Best Use of Mobile

Local Feet, Global Footprint (Galaxy Tab S / Starcom MediaVest Group)
Picture this… #Urbantips from Courtyard by Marriot (Courtyard / MEC)
Selfie Swap (Canadian Tourism Commission / OMD)
Superiority Complex (Xperia / MediaCom)
Twitter Radio (Suno FM / Starcom MediaVest Group)

*NEW FOR 2015* Best Use of Native Advertising

Data drives Quattro hire sampling (Audi / MediaCom)
Orange is the New Black: Breaking Down The Bars (Netflix / MEC)
Pledge for a Healthier Generation (NIDO / MEC)
Talk to Google (Google / OMD)
Whisper: #touchthepickle (Whisper Ultra / MediaCom)
Shell & Bloomberg Media (Shell / Bloomberg)

Best Use of Social Media

#Championthematch (Heineken / Starcom MediaVest Group)
Airbnb #NightAt (Airbnb / Starcom MediaVest Group)
Bose #listenforyourself (Bose / MediaCom)
Brazuca (Adidas / We Are Social)
Street Art to Street Smart (Sony Pictures / OMD)
The 6 Friends Theory by Mercure (Mercure Hotels / Accor)

*NEW FOR 2015* Best Use of Video

#LikeAGirl (Always / Starcom MediaVest Group)
100 Years of Hair: Gillette BODY Launch (Gillette / MediaCom)
Face to Face with the Arsenal Family by Europcar (Europcar / Starcom MediaVest Group)
Fast & Furious 7 (Fast & Furious 7 / MediaCom)
Jameson First Shot (Jameson / Vizeum Global Management)
Knorr: Flavour of Home (Knorr / PHD)
MAGGI Dairies (MAGGI / MEC)
Ready, Set, Goooolf! (Volkswagen)

*NEW FOR 2015* International Creativity Award

Airbnb #NightAt (Airbnb / Starcom MediaVest Group)
BBC Advertising and Brand USA - USA through film (Brand USA / BBC Advertising)
Power of Sport: #makethefuturerio (Shell / MediaCom)
Talk to Google (Google / OMD)

The Effectiveness Award

Cities of the World (Heineken / Starcom MediaVest Group)
eCommerce Revival (Dockers / OMD)
Financial Times – Avatar (Financial Times / Essence)
MAGGI Dairies (MAGGI / MEC)
Pledge for a Healthier Generation (NIDO / MEC)
Take IT Easy (Dell / MediaCom)
Whisper: #touchthepickle (Whisper Ultra / MediaCom)

*NEW FOR 2015* The Smart Use of Data Award

Bose #listenforyourself (Bose / MediaCom)
Festive Sale (Sony Entertainment Network / OMD)
My McDonald’s Approach (McDonald’s / OMD)
The Economist – ‘Real Time Advertising’ (The Economist / UM)

Graham Alexander, C Squared’s awards manager, said: “The M&M Global Awards shortlist maintains its place as the annual health check for the international media industry and 2015 looks to be another fantastic year. The success of new categories, such as B2B Campaign of the Year and the Partnership Award, are markers of the direction that the international scene is moving and the M&M Global Awards will continue to recognise and reward the very best work.”

The M&M Global Awards 2015 is set to be the biggest and best yet, with a host of new categories and a gala ceremony to take place at Grosvenor House on London’s Park Lane on Thursday 3 September. Click here for more info and to buy tickets to attend the ceremony.