On January 12th, 2016 Jacob Kangholz was found dead on one of the main streets in Denmark. Hundreds of people passed by without noticing. Jacob was homeless. And invisible.  

Homeless organisation 'Hus Forbi' is a monthly Danish newspaper about homelessness. It is sold on the streets of Denmark by homeless people, to help them earn money. 

In light of Jacob's discovery and in an effort to create awareness of the heart-breaking fact that people ignore the homeless, Hus Forbi partnered with Danish advertising agency Hjaltelin Stahl to create a fake movie trailer that aired at cinemas in the hope that people would stand up and take notice. 

The trailer is supported by a website that only becomes visible once the viewer shares the film. 

Watch the full trailer below:

Hus Forbi - The Invisible Man from THE WŒRKS on Vimeo.

The Festival of Media Global Awards 2016, an annual showcase of the best media and marketing campaigns from around the world, is open for entries – so it’s time to rally the troops as we want to see the fantastic work your teams have carried out this year.

The Festival of Media Global 2016 sees the introduction of three brand new categories: The Best Insight Award, Best Campaign for Commerce and Best Not-for-Profit Campaign, in addition to 20 other categories, all of which fall under four sections: Media, Content, Technology and Insight.

Take Note. The deadline for submitting entries is February 5, 2016 and you can find out if your work made the shortlist when it is announced on April 7, 2016.

Land Rover has partnered with Lumiere London, the UK capital’s largest ever light festival, to celebrate the Great British Outdoors as part of its annual Hibernot seasonal campaign.

Produced by arts charity Artichoke, the campaign sees a series of five handmade large-scale specially lit ‘Private View’ frames positioned in front of key London landmarks at locations including Leicester Square, Oxford Circus, Piccadilly and King’s Cross.

Instagram may just be the biggest social media opportunity for marketers in 2016. Well, at least according to the folks at MDG Advertising, who reckon the platform will matter more than ever this year.

It was the fastest growing of the major social networks in 2015 with 400 million active monthly users, who share 80 million photos each day and like a whopping 2.5 billion photos. Also, did you know its user base has increased 4X in the last two years? Imagine what could happen in the next two…

We all know the dangers of smoking, gosh we read about in the media all the time, but this new OOH ad from Sejong City certainly stands out as one of the more creative ideas…

Working with Nextround, the South Korean city has created lung-shaped holes on ventilators in smoking areas, which allow smokers to see the smoke they exhale going back into their lungs. The impact is maximised when they see the ceiling unconsciously while exhaling where the ventilator has been installed.

Amongst the hype of smartphone launches, new tablets, browser updates and wearable technology, it can be difficult to actually determine which technology is impacting most on our lives. We’ve collated information from the start of 2015 and the end of the year to see the trends that have shaped our use of technology in 2015.

Chrome rules the world

2015 was the year that Google’s Chrome browser overtook Microsoft Internet Explorer as the most popular way to browse on the desktop. At the start of the year Chrome had a 29% share of web browsing sessions which had grown to almost 33% by the end of the year, whilst Internet Explorer dropped from 35% to 25% in the same timeframe. This happened despite Microsoft’s repacking of Internet Explorer as Edge in Windows 10. The continued growth of Chrome (which was only launched late in 2008) demonstrates how combining Google’s search engines with its browser for an integrated and less clunky experience is driving successful adoption.

In the mobile world, the Chrome browser also grew by around 3%, mostly at the expense of the default Android browser, but the leader for market share was Apple’s Mobile Safari, with almost half of all mobile web sessions taking place through this browser.

Booking.com has launched a new campaign, entitled ‘Best 2016 Ever’, that aims to remove the doom and gloom of New Year’s resolutions and encourage people to turn their New Year’s resolutions into reservations.

The idea is that everyone should make reservations not resolutions, in order to actually live their dreams. At the heart of the new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel-based goals. For example, why would you want to just lose weight, when you can lose weight and then commit to showing off your hot new bod in Costa Rica?

Created by Wieden+Kennedy Amsterdam, the campaign also includes a 30-second movie-style trailer TVC that depicts the epic travel possibilities 2016 holds, along with online and social executions. All of which drives to www.best2016ever.com and encourages people to take action with the Resolution Translator.