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08 April 2016

MediaCom the front runner on Festival of Media Global Awards 2016 shortlist

   



MediaCom leads the shortlist for this year's Festival of Media Global Awards with 19 campaigns shortlisted across 17 categories – a total of 35 nominations. Hot on the agency's heels is OMD and PHD in joint second place with 28 nominations apiece. 

'100% Kosher Head & Shoulders' (MediaCom Israel for P&G's Head & Shoulders), 'Sunday Grannies' (UM Romania for Vodafone) and 'Lucy the Robot' (Atomic 212 in Australia for Double Robotics) are this year's top shortlisted campaigns, with five nominations each. 

The top five markets on the shortlist include the UK, US, Australia and India, followed by Romania with an impressive representation in nine categories. A number of independent agencies also made their stamp on this year's shortlist with Chaos Media, Mediaplus, Madison Media and Atomic 212 represented.  

The Festival of Media Global Awards celebrate the very best in media thinking from around the world. Four new categories were introduced this year including the D'Atlas Brand Purpose Award in partnership with Discovery Communications, Best Campaign for Commerce, The Best Insight Award and Best Not-For-Profit Campaign.  

The winners will be decided by the Festival of Media Global Awards final jury, presided over by Allan Soares, Harley Procter Brand Director, P&G, and will be announced on Thursday 19 May as part of the Festival of Media Global conference at the Rome Cavalieri in Rome, Italy. Click through for more information about this year's final judging panel and the event itself.  

Check out the full shortlist below and be sure to keep checking back as we'll be bringing you all the shortlisted case studies right here on Cream.  

MEDIA 

Best Communications Strategy 

100% Kosher Head & Shoulders (Head & Shoulders / MediaCom – Israel) 
Ariel: Removing the stains of social inequality (Ariel / MediaCom – India) 
One Click Grief Release (Church of Sweden / Starcom MediaVest Group – Sweden) 
Pay With Blood (National Institute for Blood / UM – Romania) 
Sharing the joy of reading at Christmas (Sainsbury's / PHD – UK) 
Sky Start of Season (Sky Sports / MediaCom – UK) 
Splash The City! - 50th German IKEA store opening in Kaiserslautern (IKEA / MediaCom – Germany) 
Sunday Grannies (Vodafone / UM – Romania) 
The Oreo Eclipse (Oreo / PHD – UK) 

Best Engagement Strategy 

#Mynorth: The Basketball Story of my Neigborhood (Sport Chek / Touché! PHD – Canada) 
#Shovelitforward (Canadian Tire / Touché! PHD – Canada) 
Ariel: Removing the stains of social inequality (Ariel / MediaCom – India) 
Cornetto Cupidity: Cone-quering Teens' Hearts (Cornetto / PHD International – UK) 
Dove Speak Beautiful (Dove / Mindshare – US) 
How Drinking DB Export Saved The Entire World (DB Export / SparkPHD – New Zealand) 
Magnum Pleasure Store (Magnum / PHD – China) 
Man On The Moon (John Lewis & Age UK / Manning Gottlieb OMD – UK) 
Ok Google, what's a yuzu? (Google / PHD – Australia) 

Best Entertainment Platform 

#Mynorth: The Basketball Story of my Neigborhood (Sport Chek / Touché! PHD – Canada) 
Challenging Category Benchmarks the Pepsi Way (Pepsi / Mindshare – China) 
Chevrolet Blackout (Chevrolet / Carat – US) 
Duracell Firies (Duracell / MediaCom – Australia) 
Forever Home Stories (Purina / MEC – Australia) 
Kinder Joy Story Station (Kinder Joy / OMD – India) 
Lucy the Robot (Double Robotics / Atomic 212 – Australia) 
Media Markt Rabbit Race (Media Markt / UM – Germany) 
MTV EMA Backstage with Guitar Hero Live (Guitar Hero Live / Viacom Velocity International – UK) 
Pepsi + Empire (Pepsi / OMD – US) 
VICE Sports Win From Within Short Film Series (Gatorade / OMD – US) 

Best Event/Experiential Campaign 

#BikeMyTights (Pierre Robert / OMD – Sweden) 
Evonik - "Battle of Brains" (Evonik Industries AG / OMD – Germany) 
How Drinking DB Export Saved The Entire World (DB Export / SparkPHD – New Zealand) 
Lucy the Robot (Double Robotics / Atomic 212 – Australia) 
March of Toys (Kasperle / OMD – Guatemala) 
Mctollbooth (McDonald's / Leo Burnett – Philippines) 
One Click Grief Release (Church of Sweden / Starcom MediaVest Group – Sweden) 
Pay With Blood (National Institute for Blood / UM – Romania) 
Persona Synthetics - Regent Street Flagship Store (Humans / Fuse Sport + Entertainment – UK) 
Rugby World Cup 2015 (MasterCard / Carat – UK) 

The Creative Use of Media Award 

100% Kosher Head & Shoulders (Head & Shoulders / MediaCom – Israel) 
Burglar on Demand (Arlo / Heat – US) 
Chevrolet Blackout (Chevrolet / Carat – US) 
Mctollbooth (McDonald's / Leo Burnett – Philippines) 
Media Markt Rabbit Race (Media Markt / UM – Germany) 
Newcastle Band of Brands (Heineken Newcastle Brown Ale / Starcom MediaVest Group – US) 
Suncorp Bank - Home Loans that Deliver (Suncorp Group / Starcom MediaVest Group – Australia) 
The Oreo Eclipse (Oreo / PHD – UK) 
The Return of the King (Burger King / Scout Sports and Entertainment – US) 
Westpac Get Cash (Westpac / MediaCom – Australia) 

The Effectiveness Award 

100% Kosher Head & Shoulders (Head & Shoulders / MediaCom – Israel) 
Appliances Get Emotional: Going from Exposures to Experiences with Whirlpool's  Every day, Care™ Effort (Whirlpool / Optimedia – US) 
Ariel: Removing the stains of social inequality (Ariel / MediaCom – India) 
Call Centre Cosmo: P&G taps new target audience (Multi-Brand (Olay, Pantene, Head & Shoulders, Whisper, Safeguard, Gillette, Oral-B, Metamucil, Vicks) / MediaCom – Philippines) 
Dettol ignites 'The Cleanliness Revolution' in India (Dettol / Initiative – India) 
Pay With Blood (National Institute for Blood / UM – Romania) 
Sky Ride (Sky / MediaCom – UK) 

NEW FOR 2016: D'Atlas Brand Purpose Award 

Biciclaje. From plastic bottles to bikes (Maltin power / Initiative – Peru) 
Colgate - Save the water (Colgate / MEC – Latin America) 
Cusqueña: The Rise of the Inca Textiles (Cusqueña / Initiative – Peru) 
Leia para uma criança (Itaú Bank / DPZ&T – Brazil) 
March of Toys (Kasperle / OMD – Guatemala) 

CONTENT 

Best Content Creation Award 

#helloworldrelay (helloworld / OMD – Australia) 
Bryce Harper Virtual Reality Experience (Gatorade / OMD – US) 
Channel Us (McDonald's / OMD – UK) 
G-Adventures and the Female Quarter Life Crisis (G Adventures / OMD – Australia) 
Media Markt Rabbit Race (Media Markt / UM – Germany) 
Not just special, but super (City Centre Deira/Mirdif / Starcom MediaVest Group – UAE) 
Pepsi + Empire (Pepsi / OMD – US) 
Persil Abaya Shampoo- UAE National Day (Persil Abaya Shampoo/ Henkel Arabia / OMD – UAE) 
When India Talked About Sex!! (Durex / Initiative – India) 

Best Use of Content 

#Littlemoneybigfun (KFC / UM – Romania) 
100% Kosher Head & Shoulders (Head & Shoulders / MediaCom – Israel) 
End the Awkward (Scope / MediaCom – UK) 
How Telekom Malaysia gamified a TV ad to help those in need (Telekom Malaysia / UM – Malaysia) 
Price of Living 2040 (Manulife / PHD – Hong Kong) 
Rennie Happy Eating (Rennie / MediaCom – UK) 
Sensodyne: Future Now (Sensodyne / PHD – UK) 
Sensus. "The universe in his eyes" (Nacional Monte de Piedad / Havas Media Group – Mexico) 
Sunday Grannies (Vodafone / UM – Romania) 

Best Use of Video 

DAV - The guy who cut everything in half (Anwaltliche Beratung (Deutscher Anwaltverein) / Mediaplus Agentur für innovative Media – Germany) 
Duracell Longest Lasting Tournament (Duracell / Starcom MediaVest Group – US) 
Gulf Bank Ana Kuwaiti (Gulf Bank Kuwait / OMD – Kuwait) 
Hidden Street Camera (Etisalat / Initiative – Egypt) 
How Telekom Malaysia gamified a TV ad to help those in need (Telekom Malaysia / UM – Malaysia) 
How we used programmatic to develop video content and reach Millennials, resulting in the best performing KFC burger in ages (KFC / UM - Malaysia) 
Media Markt Rabbit Race (Media Markt / UM – Germany) 
Sensodyne: Future Now (Sensodyne / PHD - UK) 
Very #Summertime (Very.co.uk / HSE Cake - UK) 
Westpac Get Cash (Westpac / MediaCom – Australia) 

Best Community Development 

#Shovelitforward (Canadian Tire / Touché! PHD – Canada) 
Call Centre Cosmo: P&G taps new target audience (Multi-Brand (Olay, Pantene, Head & Shoulders, Whisper, Safeguard, Gillette, Oral-B, Metamucil, Vicks) / MediaCom – Philippines) 
Childhood Under the "PLUS" Sign (Bepanthen / MediaCom - Ukraine) 
Dove Speak Beautiful (Dove / Mindshare – US) 
Every Dog Deserves the Right Nutrition (Mars, Incorporated / Starcom MediaVest Group – US) 
Lucy the Robot (Double Robotics / Atomic 212 – Australia) 
RIN Career Ready Academy (Rin / PHD – India) 
Sunday Grannies (Vodafone / UM – Romania) 

TECHNOLOGY 

NEW FOR 2016: Best Campaign for Commerce 

#Shovelitforward (Canadian Tire / Touché! PHD – Canada) 
Headstart (Danske Bank / MediaCom – Denmark) 
Joy Comes Out of the Blue (Tiffany & Co / MEC – Europe) 
Kit Kat Studio (Kit Kat / Ensemble – Australia) 
Millers & Me (Specialty Fashion Group/Millers / Chaos Media – Australia) 
The Colder it Gets... (Mark's / Touché! PHD – Canada) 
Transfermarket (T-Mobile / MediaCom – The Netherlands) 

Best Digitally Integrated Campaign 

Brains can have a mind of their own (beyondblue / MediaCom – Australia) 
Dove Hair 'Love Your Curls (Dove Hair / Mindshare – US) 
How KFC Won with China's Gamers (KFC / Mindshare – China) 
Pedigree. Feed the Good. (Pedigree / Starcom MediaVest Group – Australia) 
Suncorp Bank - Home Loans that Deliver (Suncorp Group / Starcom MediaVest Group – Australia) 
Sunday Grannies (Vodafone / UM – Romania) 
This World Heart Day, take time out to Protect Her Heart (Saffola Life / Madison Media – India) 

Best Use of Mobile 

"Bond... James Bond" A Snapchat Secret (Sony Pictures Entertainment -  James Bond Spectre / UM – US) 
#BikeMyTights (Pierre Robert / OMD – Sweden) 
Ariana Grande Fragrance Launch (Ari by Ariana Grande / Starcom MediaVest Group – US) 
Bringing Geo-Fencing into the Programmatic Age (Galaxy S6 / Starcom MediaVest Group – US) 
Coca-cola - Dobry Breakfast Juice, Mom's helpful Morning Hedgehoog (Dobry breakfast juice / Starcom MediaVest Group – Russia) 
Coke Cheers (Coca-Cola / Starcom MediaVest Group – Taiwan) 
Nike - Saving Runners From Death (Nike Running / Mindshare – China) 
Voice Cooking (Mondēlez / SapientNitro – Brazil) 
When India Talked About Sex!! (Durex / Initiative – India) 
Where Next? Let Heineken Lead You (Heineken / Mindshare – Malaysia) 

Best Social Media Campaign 

#Littlemoneybigfun (KFC / UM – Romania) 
DAV - The guy who cut everything in half (Anwaltliche Beratung (Deutscher Anwaltverein) / Mediaplus Agentur für innovative Media – Germany) 
Dove Speak Beautiful (Dove / Mindshare – US) 
L'Oréal Puts Cannes in the Hands of Chinese Women (L'Oréal Paris / Mindshare – China) 
Lucy the Robot (Double Robotics / Atomic 212 – Australia) 
Newcastle Band of Brands (Heineken Newcastle Brown Ale / Starcom MediaVest Group – US) 
Red Cups: Let The Season Begin (Starbucks / Manning Gottlieb OMD – UK) 
Stoneleigh No.50: The Instagrammable House (Stoneleigh Wines / Society – Australia) 
Tecate Box (Heineken / Starcom MediaVest Group – Mexico) 

Best Use of Technology 

Active Wheel - Lo kar lo baat (Active Wheel / PHD – India) 
Ajusto App - Insurance is a Game! (Desjardins / Touché! PHD – Canada) 
AXE Body Spray " AI Multi-screen Targeting System" (AXE / PHD – Taiwan) 
Feel Wimbledon (Jaguar Land Rover / Mindshare – UK) 
Lufthansa Apple Watch App (Lufthansa / SapientNitro – Germany) 
Pedigree. Feed the Good. (Pedigree / Starcom MediaVest Group – Australia) 
Premium Destinations (Mercedes-Benz / Starcom MediaVest Group – Norway) 
Tap to Beat Cancer (Cancer Research UK / MediaCom – UK) 

Best Use of Programmatic Technology 

BMW Driving Moments that Matter (BMW / Cadreon – US) 
Every Dog Deserves the Right Nutrition (Mars, Incorporated / Starcom MediaVest Group – US) 
First ATV & DOOH campaign based on 1st party data (RAM 700 / Cadreon – Mexico) 
How KFC engaged Malaysia's 'skip generation' using programmatic technology (KFC / UM – Malaysia) 
Machine-Powered Social (The Economist / UM – UK) 
Programmatic Audio Ads (Chrysler / Cadreon ft Audio Ad – Mexico) 
Unleashing the Power of Programmatic Buying with Big Data (DBS Personal Loans / MEC – Hong Kong) 
Unlocking The Power Of Programmatic (Virgin Media / Manning Gottlieb OMD – UK) 

Best Use of Native Advertising 

Find Your Happy (Hilton Worldwide / OMD – US) 
Fundamental of Flavor (Swanson / MEC – US) 
If nobody speaks of remarkable things… (Macmillan Cancer Support / PHD – UK) 
San Andreas (San Andreas / MediaCom – Latin America) 
Sensodyne: Future Now (Sensodyne / PHD – UK) 
The Business of Life (Bank of America / Starcom MediaVest Group – US) 

INSIGHT 

NEW FOR 2016: The Best Insight Award 

100% Kosher Head & Shoulders (Head & Shoulders / MediaCom – Israel) 
Dad-Daughter-Mii: Daughter drives, Dad explains (SEAT Deutschland / MediaCom – Germany) 
Delta Mud Run (Delta Faucet / Starcom MediaVest Group – US) 
Dove Speak Beautiful (Dove / Mindshare – US) 
G-Adventures and the Female Quarter Life Crisis (G Adventures / OMD – Australia) 
How a telco used children's voices to engage people and save lives (Maxis / Ensemble Worldwide – Malaysia) 
San Andreas (San Andreas / MediaCom – Latin America) 
Sunday Grannies (Vodafone / UM – Romania) 

NEW FOR 2016: Best not-for-profit campaign 

Brains can have a mind of their own (beyondblue / MediaCom – Australia) 
How Age UK used the power of trusted voices to fight loneliness this Christmas (Age UK & John Lewis / Manning Gottlieb OMD – UK) 
Memories Matter (Project we Forgot / Starcom MediaVest Group – UAE) 
Pay With Blood (National Institute for Blood / UM – Romania) 
Pin the Pink (Renasterea Foundation / UM – Romania) 
Tap to Beat Cancer (Cancer Research UK / MediaCom – UK) 
This World Heart Day, take time out to Protect Her Heart (Saffola Life / Madison Media – India) 

Best Launch Campaign 

Ariel: Removing the stains of social inequality (Ariel / MediaCom – India) 
Billboard Massages by Kit Kat (Kit Kat / Mindshare – Colombia) 
Converse, Ready for More (Converse Chuck Taylor All Star / PHD – US) 
Jurassic Waterloo (Jurassic World / MediaCom – UK) 
Lucy the Robot (Double Robotics / Atomic 212 – Australia) 
Sharing the joy of reading at Christmas (Sainsbury's / PHD – UK) 
There Will Be Haters (adidas / Starcom MediaVest Group – UAE) 

The Smart Use of Data Award 

CCS and BARB Programme Index (Vauxhall / Carat – UK) 
Feel Wimbledon (Jaguar Land Rover / Mindshare – UK) 
Heinz Infant: Connecting with a new generation of parents (Heinz / OMD – Australia) 
Machine-Powered Social (The Economist / UM – UK) 
Perfect Pairings (Neutrogena / UM – US) 
Suncorp Bank - Home Loans that Deliver (Suncorp Group / Starcom MediaVest Group – Australia) 
The Colder it Gets... (Mark's / Touché! PHD – Canada) 

Best Targeted Campaign 

Brains can have a mind of their own (beyondblue / MediaCom – Australia) 
Call Centre Cosmo: P&G taps new target audience (Multi-Brand (Olay, Pantene, Head & Shoulders, Whisper, Safeguard, Gillette, Oral-B, Metamucil, Vicks) / MediaCom – Philippines) 
EverydayMe (Everydayme.com / MediaCom – US) 
How KFC Won with China's Gamers (KFC / Mindshare – China) 
RIN Career Ready Academy (Rin / PHD – India) 
Sainsbury's - An authentic Polish Christmas in the UK (Sainsbury's / PHD – UK) 
Shelter: Influencing The Influencers (Shelter / Manning Gottlieb OMD – UK) 
Shiny Lessons (Grupo Coban / OMD – Guatemala) 
Sky Start of Season (Sky Sports / MediaCom – UK) 
The Green Genie (Etisalat / Initiative Media – Egypt) 

The Utility/Public Service Award 

Al Tawasol (touch / Mindshare – UAE) 
Dettol ignites 'The Cleanliness Revolution' in India (Dettol / Initiative – India) 
Magic Lens (Santa Lucia Lottery / OMD – Guatemala) 
March of Toys (Kasperle / OMD – Guatemala) 
Shiny Lessons (Grupo Coban / OMD – Guatemala) 
Sky Ride (Sky / MediaCom – UK) 
Stay Free Stay Ahead Helpline (Johnson & Johnson's – Stayfree / OMD – India) 
This World Heart Day, take time out to Protect Her Heart (Saffola Life / Madison Media – India) 

   



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  • Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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