Fadi Shuman

Cream is pleased to announce a new member to our blogging family. Fadi Shuman is the co-founder & e-commerce director at Pod1.

Fadi ensures that the agency is at the forefront of all digital strategies with a particular focus on integrated marketing, user centric design and optimisation tactics. He currently operates between London and New York where Pod1 has recently opened its first international office.

“My interest in computers and digital stems from the many hours in my childhood spent tinkering with my Commodore 64. I’d painstakingly enter 100’s of lines of code through the night that I’d copy from magazines in the vain hope that I'd get some fantastic game or application working.

I discovered the web in 1997 whilst working at the BBC working as an Oracle DBA in the Y2K department. In between saving the world from the Millennium bug and updating databases, I'd spend my time on Web Monkey learning HTML and creating personal websites, just for fun.

In February 2000, I set up my first web agency called Wild Goose Productions. With my then business partner, we realised very quickly that no one really had a clue about how the web worked, and that included us to an extent! Within a few months, the .com bubble had burst and a mini crash ensued. By June that same year, the work dried up and I decided to spend some time travelling and seeing the world.

After twelve months of travel, I found myself back in the UK and ready for a challenge. After an impromptu meeting with an old university friend of mine who shared my enthusiasm for the industry, in October 2001, we bought the domain name Pod1.com. Now, over nine years later, with offices in London, Cape Town and New York, we’re still doing what we love best with some of the world’s most exciting brands.”

Read Fadi's first post for the Cream blog here.