Heat tracker | Draftfcb | US

Online dating has enjoyed something of a rehabilitation in recent years, or at least so we’re all lead to believe. Services like eHarmony proudly proclaim in all their advertising that 2% of American marriages were a direct result of couples meeting through their online service. But the online world is a strange (and apparently tempting) place. As quickly as sites like eHarmony can bring couples together, Facebook reportedly tears one in five unions asunder. It turns out that some married individuals like to be a bit more sociable than others on the social network.

While its suitability as a tool for discovering one’s soul-mate might be questionable, there’s no getting away from the fact that the internet is a great place to enjoy the odd brief romantic interlude. Although this is a very convenient method, some people will always prefer to meet people in real-life situations, but then you're faced with trying to track down where all the good-looking folk are hanging out - unless you happen to have downloaded this handy app from Draftfcb.

Geo social networking is still very much in its infancy. Brands like the Gap and Starbucks have led the way in the US, but elsewhere in the world users have been reticent to post their whereabouts online.

This neat idea sidesteps the (frankly pointless) gaming mechanic that forms the basis of Foursquare, and instead uses the social element of the platform, connecting online members in the real world

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