network:
Cream Daily--Specific Media buys Myspace for $35m
Ad network Specific Media has acquired faltering social network Myspace from Rupert Murdoch’s holding company News Corp for $35m.
Samsung has launched the world’s first mobile 3D advertising campaign to promote its Samsung Galaxy SII smartphone.
In other news:
- Google’s Android operating system has overtaken Apple to become the most used smartphone platform in Japan.
- Global news network The Associated Press (AP) is increasing its presence in North Korea, after signing a number of agreements with the Korea Central News Agency (KCNA).
- Older women are more likely to buy a product if it has a promotion or discount attached to it, according to Nielsen’s Women of Tomorrow survey, which looks at the shopping and media consumption habits of women.
- Sunglasses brand Oakley is increasing its social media presence with the launch of its ‘You Vs.’ campaign.
- Paul Farrell has been appointed as managing director and client business director for Initiative, Ireland.
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