Going to watch a film in the cinema is, for me, something of a ritual. For starters - I go to 'the pictures', and not 'the movies' or 'the flicks'. I don't like to so close that I can't see the entire screen at once without moving my head, nor do I like to sit so far back I might as well be watching it on the TV at home. Another key component of my picture-going experience is some sweet popcorn (not to be shared) and a Coke. 

This ritual has been in place for as long as I can remember (I was obviously a difficult child), and the only thing that has changed is that I now choose Coke Zero in a futile attempt to ward off the type-2 diabetes that races closer with each passing year. 

Coke's relationship with the movies goes way beyond my fussy cinema demands. I'm going to resist the temptation to name famous cinematic Coke-references here (a full list for trivia fans can be found on the Cokelore page), but the soft drink's association with the silver screen and its evolution has been captured nicely in this ad from Puerto Rico by DraftFCB.

Coca-Cola has even been known to set up its own cinema for a launch stunt in Colombia. See the full 'Traffic jam cinema' case study here. 

Finally, it only seems right to share my favourite Coke-in-film moment, from the brilliant 'Good bye Lenin' where a Coca-Cola poster plays a pivotal role...