Nivea Men gives football fans their very own Man of the Match experience

Now I’m not the biggest football fan. But I’m a girl, so that’s a given. For men, I can only imagine that to have your name chanted by a packed stadium of adoring football fans is an experience that every guy can only dream of. That’s why when I came across this new campaign from Nivea Men, I thought it was definitely one to share!

To celebrate its England FA and Dutch Eredivisie Football sponsorship, Nivea Men decided to give normal guys their very own Man of the Match experience. But what appeared at first to be a standard Nivea Men sampling tent in the middle of a shopping centre, transformed into something else.

Whilst receiving a free grooming session, a 50-strong team went to work to orchestrate the transformation of the shopping centre into a football stadium using all manor of footballing props and an army of passionate football supporters.

It’s a classic execution of an experiential out-of-home campaign, appealing to consumers with a personal touch. Check out the video below:

Posted by Cream Editorial at 15:23:59 in Experiential, OOH innovation

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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18 June 2013