If there's one global advertiser that has been the talk of the town in ad land over the last few months, it's Mondelēz – firstly by inking a global ‘mobile only’ partnership with Google across 16 countries and more recently unveiling that it will be embedding actual Twitter staff into its teams. And not forgetting Oreo's amazing 'You can still Dunk in the Dark' ad that scored big at this year's Super Bowl!

Talk about WOW! We’ve had an interactive shopping trolley in Brazil, an “end of the world” stunt from AXA in Mexico, Karaoke Coca-Cola in Ecuador (yes check it out, you'll love it!), some really cool shoe tech from Adidas in Chile, a seven times world record breaker from Pulsar… and that’s not even the half of it!

In the way that only Cream does, we’re making sure that our case study library is constantly being updated with brand new ideas to spark that creative mind of yours. We’ve added an extra 18 campaigns to the system this week – that’s enough to keep you ticking over the weekend.

Check out all the latest case studies here.  

…Well apparently so, according to iStock by Getty Images’ first ever Free the Creative survey of more than 400 creative professionals in the US and UK. Can you believe that nearly half of these people believe that creativity is stagnating or declining in their profession?

If you, like us, find this shocking then just look at the stats below in the infographic to prove it:

Brands have the power to make better content, so why don’t they?

As the proliferation of new devices and content explodes around us, Marshall McLuhan’s most famous words – "the medium is the message" – were never more accurate.

The websites and mobile apps we use on a daily basis, evolve (as if by magic) in front of our eyes. So why is it that most of the content we’re served doesn’t have the same cleverness built-in? It feels like the people that matter most in the content relationship - the actual users - aren’t shown the love.

Imagine a world where instead of having to squint your eyes and guess the wiggly words that pop up at the end of an online form to prove that you’re not a robot, you got to play a game instead!

Well that’s why we love Future Ad Labs so much – in fact, we are so excited by all these new innovative companies that are hitting the scenes, that we’re gonna bring you a brand new company each week that we feel deserves the title of Cream’s ‘Innovator of the Week’.

The pay TV market in LatAm went into overdrive in 2010 and the boom is expected to last until 2014. With approximately 56 million pay TV subscribers in Latin America, check out this cool infographic from The Festival of Media, which looks at how this varies by market and the top pay TV operators in the region.

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Mobile marketing is reaching an evolutionary point that has not been seen since the launch of SMS and the introduction of smartphone apps. It begs the question of whether it is just coincidence that some major innovations and behavioural changes come at a time when the markets are depressed and businesses need different technology to give them that competitive edge. This is exactly what the industry is experiencing in spades at the moment.

I wanted to share this little gem from the Cream blog archive – (it was first posted back in June 2011!) Despite the industry coming on leaps and bounds since then – and with so many more players now in the market – the fundamentals are still the same and they have a much bigger part to play in the digital marketing mix. But do we really know what an ad exchange is and how it all works? Do we really understand RTB? If you’re still unsure about how it all works, then I strongly suggest taking a look at the below: