It may seem like an old ‘buzzword’ now, but crowdsourcing as a tactic used by marketers is still very much happening in all parts of the world.

Check out the latest case studies uploaded to the Cream database this week and you’ll see a cheering movement headed up by Vicks in Indonesia and a pretty cool crowdsourced crime thriller book from Specsavers - with all the content sourced via Twitter! Plus, Colgate recruits a group of ‘Little Dentists’ to educate India on the dangers of cavities, McDonald’s re-energises its 2011 Coin Hunting campaign in a bid to boost engagement with customers and Ultimat Vodka uses first-of-its-kind rich media technology to deliver custom banner ad messages to bankers.

*READ ALL THE LATEST CASE STUDIES HERE*