Real-time bidding (RTB) is one of those ‘relatively’ new buzzwords in the world of online advertising. But some of us still struggle to get our heads around what exactly it is and how it works. We’ve been scouring the web to see if we can find a simple visual explanation to tell you everything you need to know about RTB in one place. And I think we’ve found it!

All it takes is a few handy diagrams, a few weird looking cartoon characters and here you go - everything you need to know about real-time bidding: