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The latest happenings in the world of media
Cream Global brings you a weekly round-up of the latest goings on in the world of media and advertising (courtesy of our sister publication M&M Global) and a peek at what’s new on Cream.
Ogilvy scoops global Allianz creative
Insurance group Allianz is believed to have appointed WPP agency Ogilvy to handle its global creative account. Read more…
Twitter introduces objective-based campaigns
Twitter is to attempt to up ROI for advertisers and brands by introducing what it is calling “objective-based campaigns” aimed at SMBs. Read the full story here…
VCCP awarded UK Grolsch advertising
VCCP has been awarded the UK advertising account for Grolsch. Incumbent Karmarama is said to still be tasked with digital and social projects for the beer brand. Read more…
Facebook challenged by privacy lawsuit
Uh-oh. Facebook is set to be challenged in a mass class action lawsuit launched by Austrian student Max Schrems who has claimed that the social networking site has violated European Union laws. Read more…
Virgin Atlantic appoints Adam & Eve DDB
Virgin Atlantic has appointed Adam & Eve DDB to its global advertising business unseating Rainey Kelly Campbell Roalfe/Y&R after two decades on the account. Read more…
New York Times prints cannabis ad
The New York Times has printed the first high-profile full-page advertising spot for a medical cannabis company. Read more…
Multinational FMCG company P&G is to axe up to 100 brands in the next two years in an attempt to speed up its growth, said CEO Alan Lafley to analysts last week. Read more...
Top comedian Josh Widdicombe to host this year’s M&M Global Awards. Read more…
And on the subject of the M&M Global Awards, have you had a chance to check out this year’s shortlist? All the case studies will be available to view on Cream over the coming weeks, but in the meantime check out what we’ve got so far in the ‘Latest Case Studies’ section on the site. And click here for a downloadable version of the 2014 shortlist.
For more info on the M&M Global Awards, check out awards.mandmglobal.com.
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