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Festival of Media LatAm Awards 2015: And the winners are…
Congrats to OMD for scooping the coveted ‘Agency Network of the Year’ title at the Festival of Media LatAm Awards 2015. But it didn’t stop there for the Omnicom-owned agency, as the OMD Guatemala office also picked up the ‘Agency of the Year’ gong following its success with three different campaigns, including Magic Lens for Santa Lucia Lottery, March of Toys for Kasperle and Shiny Lessons for Zapaterías Coban.
‘Campaign of the Year’ was awarded to SAB Miller and Arena Media / Havas Sports & Entertainment for ‘Entre Panas’ (pictured above) – a humorous web series from Poker Beer highlighting the variety of friendship scenarios in Colombia. The campaign proved popular with the judges, having been shortlisted in four different categories and going on to pick up the Gold Award for ‘Best Entertainment Platform’ and Silver in the ‘Best Content Creation Award’ category.
‘Media Owner of the Year’ was presented to Discovery Communications because of what the judges called “brilliant work” in two campaigns for Carolina Herrera and Kellogg’s. Clear Channel was highly commended in this category for its live, smart billboard activation for Samsung Gear S.
The spread of wins gives many agencies reason to celebrate, with MediaCom and Mindshare walking away with five and four trophy wins, respectively. This year’s ceremony also saw five first time winners take to the stage to collect trophies. Big shout out to Cadreon (ft. Audio Ad), Teads, The Blue Hive, Wieden+Kennedy and Makken.
On the brand front, SAB Miller took the lead with four wins, including ‘Campaign of the Year, followed closely by Nestle and Unilever with three wins each.
By region, Mexico led the charge with 10 winning campaigns, followed by Colombia with six wins, Guatemala and US with five each and Brazil with four.
Now enough of the preamble and onto the winners. Check out the full list of Gold, Silver and Bronze Award winners below:
Best Communications Strategy
Gold - Toys in Mourning (Unicef / Pública / Carat - Paraguay)
Silver - Pilsen Callao Trae a tu pata (Backus SAB Miller / Arena Media - Peru)
Bronze - Anticorruption Suit (Robert's Tailor Shop / Kausa / Havas Media Group - Paraguay)
Best Content Creation Award
Gold - Magic In The Kitchen (Arla Foods / Carat – Mexico)
Silver - Entre Panas (Among Fellas) (Bavaria – SABMiller / Arena Media – Colombia)
Best Digitally Integrated Campaign
Gold - Ikon, El Gran Mensaje (Ford Motor Company / The Blue Hive – Mexico)
Best Engagement Strategy
Gold - ChicChat (L'Oreal / Universal McCann - Puerto Rico)
Silver - A live class with Mr. Wolf (P&G / Wieden Kennedy – Brazil)
Bronze - Make Someone Happy (The Coca-Cola Company / Starcom Mediavest Group – Argentina)
Best Entertainment Platform
Gold - Entre Panas (Among Fellas) (Bavaria – SABMiller / Arena Media – Colombia)
Silver - The 4389 Km Campaign (Nike / PHD – Uruguay)
Bronze – Casa Cola Cola (The Coca-Cola Company / Posterscope Brasil – Brazil)
Best Event/Experiential Campaign
Gold - The concert no one was waiting for (Banco Bilbao Vizcaya Argentaria / Mindshare – Peru)
Silver - Helmet Lessons (Canella Motors / OMD – Guatemala)
Bronze - Toys in Mourning (Unicef / Pública / Carat – Paraguay)
Best Launch Campaign
Gold - Billboard Massages by Kit Kat (Nestlé / Mindshare – Colombia)
Silver - A Star is Reborn (Nissan / OMD – Mexico)
Best Social Media Campaign
Gold - Tecate Box (Heineken / Starcom MediaVest Group – Mexico)
Silver - #WhatsappBuchón (Unilever / Initiative – Argentina)
Bronze - #TodosContraHolanda (Nestlé / Mindshare – Mexico)
Best Targeted Campaign
Gold - EverydayMe (P&G / MediaCom – US)
Silver - TTYL Talk to you later (General Motors / MediaCom – Ecuador)
Best Use of Content
Gold – Sensus "The universe in his eyes" (Nacional Monte de Piedad / Havas Media Group – Mexico)
Silver - El VW de tu vida (Volkswagen / MediaCom – Mexico)
Bronze - Comex Masters (PPG / Makken – Mexico)
Best Use of Mobile
Gold - Voice Cooking (Mondelēz / SapientNitro – Brazil)
Silver - Magnum Ecuador (Innovation with rich-media and location in a mobile campaign) (Unilever / AdsMovil – Colombia)
Bronze - ChicChat (L'Oreal / Universal McCann – Puerto Rico)
Best Use of Native Advertising
Gold - Samsung Galaxy Note 4 - The Next Big Move (Samsung / Teads – US)
Best Use of Programmatic Technology
Gold - Programmatic Audio Ads (Dodge Vision / Cadreon ft Audio Ad – Mexico)
Best Use of Video
Gold - The day women disappeared (La Sirena / Pagés BBDO - Dominican Republic)
Silver - Tecate Box (Heineken / Starcom MediaVest Group – Mexico)
Best Use of Technology
Gold - TTYL Talk to you later (General Motors / MediaCom – Ecuador)
The Creative Use of Media Award
Gold - Tá no mapa! (AfroReggae / J.Walter Thompson – Brazil)
Silver - Billboard Massages by Kit Kat (Nestlé / Mindshare – Colombia)
Bronze - Shiny Lessons (Zapaterias Coban / OMD – Guatemala)
The Effectiveness Award
Bronze - Póngale corazón a su salud (Bayer / MediaCom – Colombia)
The Pan-Latin America Award
Silver - Dove es diferente (Unilever / Initiative – El Savador)
Bronze - 1 Idea para Cambiar la Historia (History Latin America / A+E Networks Latin America – US)
The Utility/Public Service Award
Gold - Magic Lens (Santa Lucia Lottery / OMD – Guatemala)
Silver - March of Toys (Kasperle / OMD – Guatemala)
Bronze - Shiny Lessons (Zapaterias Coban / OMD – Guatemala)
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