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OOH Ad of the Week: Samsung ‘See beyond the edge’ (Sweden)
Our favourite ad this week comes in the shape of a digital billboard that wrapped around a street corner in Stockholm, Sweden – meaning that the billboard faced in two directions simultaneously.
It’s a pretty clever concept that showcases a new live notification feature on the Samsung Galaxy S6 edge+. With a claim to ‘help people with live notifications on the edge’, this billboard does just that.
The digital billboard works by having an editorial team behind the scenes to tailor messages based on real-time situations, which in turn were displayed to passers-by via the live notification system.
Notifications like “Watch Out! Longboard around the corner’, ‘Be careful bike ahead!’ and ‘Hope you’re a dog person’ would pop up on the screen and then lo and behold, the person would then find themselves walking into that exact situation – waiting just around the corner…
Check out the digital billboard in action below:
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