network:
Cinema Ad of the Week: Hus Forbi 'The Invisible Man' (Denmark)
On January 12th, 2016 Jacob Kangholz was found dead on one of the main streets in Denmark. Hundreds of people passed by without noticing. Jacob was homeless. And invisible.
Homeless organisation 'Hus Forbi' is a monthly Danish newspaper about homelessness. It is sold on the streets of Denmark by homeless people, to help them earn money.
In light of Jacob's discovery and in an effort to create awareness of the heart-breaking fact that people ignore the homeless, Hus Forbi partnered with Danish advertising agency Hjaltelin Stahl to create a fake movie trailer that aired at cinemas in the hope that people would stand up and take notice.
The trailer is supported by a website that only becomes visible once the viewer shares the film.
Watch the full trailer below:
Hus Forbi - The Invisible Man from THE WŒRKS on Vimeo.
Comments