Best Communications Strategy 

Ariel removed the stains of Social Inequality (Ariel / MediaCom - India) 
Dettol ignites 'The Cleanliness Revolution' in India (Dettol / Initiative - India) 
Pamper your butt (Andrex / UM Rally - Hong Kong) 
Price of Living 2040 (Manulife / PHD - Hong Kong) 
Show Me The Money! (Bank of New Zealand / MediaCom - New Zealand) 
Turning nothing time into shopping time (PayPal / Havas Media - Australia) 
Virgin Mobile and R U OK? Putting the voice back in to meaningful conversations (Virgin Mobile / Starcom MediaVest Group - Australia) 
Westpac Get Cash (Westpac / MediaCom - Australia) 

Best Content Creation Award 

Duracell Firies (Duracell / MediaCom - Australia) 
SG50: The Gift of Song (MediaCorp - Singapore) 
Skin Matters, Your Online Skin Expert Website (Unilever Skin Care Brands - Philippines) 
Stop Saying "NO", Experience the Power of "YES" with Your Child (Friso Gold / IPG Mediabrands - Malaysia) 
Stories of Togetherness (Brooke Bond Red Label / Mindshare - India) 
When India Talked About Sex!! (Durex / Initiative - India) 
Wither Hills: Heard It Through The Grapevine (Wither Hills / Match Media - Australia) 

Best Engagement Strategy 

#LabanManny (Fight, Manny!) (Rexona / Unilever - Philippines) 
Bring back the Taste of Home in the memories of Family Love (Knorr / Vizeum - Hong Kong) 
Changing the way the nation search through their passion for food (Google / PHD - Australia) 
Heineken Green Room Presents: The Transporter (Heineken / Starcom MediaVest Group - Singapore) 
Magnum Pleasure Store (Magnum / PHD - China) 
MasterCard Mother's Day 2015 (MasterCard / Carat - Singapore) 
Omo Wechat Mother's Day Social Campaign (OMO / PHD - China) 
POSB NeighboursFirstSG - Your Neighbourhood. Redefined. (POSB / Havas Media - Singapore) 

Best Entertainment Platform 

Duracell Firies (Duracell / MediaCom - Australia) 
Jockey Club Community Festival (The Hong Kong Jockey Club / PHD - Hong Kong) 
Kinder Joy Story Station (Kinder Joy / OMD - India) 
The forever home (Purina / MEC - Australia) 
Times Square Music Room (Times Square / OMD - Hong Kong) 
World of Paddle Pop (Paddle Pop Ice Cream / SapientNitro - Singapore) 

Best Experiential Campaign 

Best Toy in The World (UNICEF / Starcom MediaVest Group - Thailand) 
Eco Ganesha (Surf Excel / Mindshare - India) 
Frequency to Frenzy (Tesco / Maxus - Malaysia) 
Kit Kat Studio (Kit Kat / Ensemble - Australia) 
Magnum Pleasure Store (Magnum / PHD - China) 
Mctollbooth (McDonald's / Leo Burnett - Philippines) 
Times Square Music Room (Times Square / OMD - Hong Kong) 

Best Launch Campaign 

#MyFamilyCan (SPC Packaged Fruit and Vegetables / Leo Burnett - Australia) 
Ariel removed the stains of Social Inequality (Ariel / MediaCom - India) 
How giving Aussie filmmakers $3,000, 3 weeks and a Spectre x360 helped change the perception of HP laptops amongst Apple fanatics (HP Spectre x360 / PHD - Australia) 
LUX Sets Cities Abloom (LUX / Unilever - Philippines) 
Mountain Dew Neonizes Malaysia to a record all-time high in sales! (Mountain Dew / Carat - Malaysia) 
Paper Planes: Helping a little Aussie film fly (Roadshow Films / OMD - Australia) 
Say it with EmotiCokes (Coca-Cola / MediaCom - Vietnam) 
Westpac Get Cash (Westpac / MediaCom - Australia) 

Best Social Media Strategy 

#helloworldRELAY (Helloworld / OMD - Australia) 
Foxtel Game of Thrones - Home of Thrones (Showcase / Mindshare - Australia) 
Pamper your butt (Andrex / UM Rally - Hong Kong) 
Score with Data (IBM / Mindshare - India) 
Wanted: Chief Sex Officer (Durex / ZenithOptimedia - China) 

Best Targeted Campaign 

Dove Nourishing Chinese Sisterhood (Dove / PHD - China) 
How HP convinced mums that it was okay to encourage their kids to spend MORE time in front of the computer screen… (HP Screen / PHD - Australia) 
How KFC Won with China's Gamers (KFC / Mindshare - China) 
How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC's Hot and Cheezy Burger! (KFC / Universal McCann - Malaysia) 
iSync - Real Time UV (Transitions Lenses / iProspect - Singapore) 
L'Oreal Paris Men Expert Teams Up with Hydrapower Boy (L'Oreal Paris / Mindshare - China) 
McDonald's Indahnya Ramadan (McDonald's / OMD - Malaysia) 
Nike - saving runners from death (Nike / Mindshare - China) 

Best Use of Content 

130th Anniversary Thematic (The Hong Kong Jockey Club / PHD - Hong Kong) 
A Dim Jack "Hi-Jack" (McDonald's / OMD - Hong Kong) 
Ariel removed the stains of Social Inequality (Ariel / MediaCom - India) 
How HP used the voices of Aussie YouTubers to woo young female millennials (HP / PHD - Australia) 
How Telekom Malaysia gamified a TV ad to help those in need (Telekom Malaysia / UM - Malaysia) 
Lynx Dior's Men (Lynx / PHD - China) 
Rise Beyond: converting 20m lifestyle youth into basketball fans (Nike Basketball / Mindshare - China) 
The forever home (Purina / MEC - Australia) 

Best Use of Digital Media 

3 Years of Making Professionals Fashionable (Van Heusen / Mindshare - India) 
How KFC Won with China's Gamers (KFC / Mindshare - China) 
Pedigree Feed the Good (Pedigree / Starcom MediaVest Group - Australia) 
Suncorp Bank - Home Loans that Deliver (Suncorp / Starcom MediaVest Group - Australia) 
Unilever Eskinol Face The Day (Eskinol / Lowe - Philippines) 

Best Use of Mobile 

Audi TT Launch (Audi / MediaCom - Hong Kong) 
Everywhere TV: The Power of Real Time Marketing (Tata Sky / Maxus - India) 
Sunlight mobile campaign (Sunlight / Mindshare - Hong Kong) 
Intimacy via Hair Touch (Rejoice / MediaCom - Hong Kong) 
Nike - saving runners from death (Nike / Mindshare - China) 
Ok Google. How do you change the search behaviour of the nation? (Google / PHD - Australia) 
When India Talked About Sex!! (Durex / Initiative - India) 
Where Next? Let Heineken Lead You (Heineken / Mindshare - Malaysia)

Best Use of Video

Breaking Stereotypes about Indian Women (Nihar Jasmine / Madison Media – India)
How Telekom Malaysia gamified a TV ad to help those in need (Telekom Malaysia / UM - Malaysia) 
How we used programmatic to develop video content and reach Millennials, resulting in the best performing KFC burger in ages (KFC / Universal McCann – Malaysia)
Kit Kat LOL Breaks (Kit Kat / MEC – Australia)
Little Apple - Global Digital Campaign (Little Apple / Prodigee Media – Malaysia)
Omo Wechat Mother's Day Social Campaign (OMO / PHD - China) 
The Magic of Bubbles (Johnson’s Baby / Initiative – Thailand)
Westpac Get Cash (Westpac / MediaCom - Australia)

Consumer Research Award

Pamper your butt (Andrex / UM Rally - Hong Kong) 
Psychoinformatica - Data science meets psychological insights to uncover 50% new TG in a saturated market! (Maxus – India)
Share a Coke; Share a Drama (Coca-Cola / Starcom MediaVest Group – China)
Tata AIG (Tata AIG / Resultrix – India)
The Secret to Blockbuster Horror Movies? Agency's GSF Funnel (Annabelle / Carat – Malaysia)
Unleashing the Power of Programmatic Buying with Big Data (DBS Bank (Hong Kong) Limited / MEC – Hong Kong)

The Creative Use of Media Award

Do You Know the Best Time to Sample Fragrances? (Enchanteur / Carat – Malaysia)
Helping 2.7m kids be like Mike (Jordan / Mindshare – China)
How Wonda Owned A Day (Wonda Coffee / Carat – Malaysia)
Marvel's Ant-Man: Heroes Don't Get Any Bigger (Walt Disney Marvel / Mindshare – Singapore)
Mctollbooth (McDonald's / Leo Burnett - Philippines) 
Pedigree Feed the Good (Pedigree / Starcom MediaVest Group - Australia)
Say it with EmotiCokes (Coca-Cola / MediaCom - Vietnam) 
This World Heart Day, take time out to Protect Her Heart (Saffola Life / Madison Media – India)

The Effectiveness Award

Ariel removed the stains of Social Inequality (Ariel / MediaCom - India) 
How KFC Won with China's Gamers (KFC / Mindshare - China)
Kissanpur - Where Experiences Happen (Kissan Tomato Ketchup / Mindshare – China)
L'Oreal Puts Cannes in the Hands of Women (L'Oreal Paris / Mindshare – Hong Kong)
Mctollbooth (McDonald's / Leo Burnett - Philippines) 
Turning nothing time into shopping time (PayPal / Havas Media - Australia)
Unilever Eskinol Face The Day (Eskinol / Lowe - Philippines) 

The Smart Use of Data Award

How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC's Hot and Cheezy Burger! (KFC / Universal McCann - Malaysia) 
Suncorp Bank - Home Loans that Deliver (Suncorp / Starcom MediaVest Group - Australia) 
Synapse: the Bellwether for Social TV in India (Maxus – India)
Unleashing the Power of Programmatic Buying with Big Data (DBS Bank / MEC – Hong Kong)

The Utility/Public Service Award

Acts of Inspiration (Clinic Plus Shampoo / Mindshare – India)
Dettol ignites 'The Cleanliness Revolution' in India (Dettol / Initiative - India)
Eco Ganesha (Surf Excel / Mindshare - India) 
P&G Shiksha (P&G / FoxyMoron – India)
The Living Room Museum (Times Square / OMD – Hong Kong)
This World Heart Day, take time out to Protect Her Heart (Saffola Life / Madison Media – India)
Virgin Mobile and R U OK? Putting the voice back in to meaningful conversations (Virgin Mobile / Starcom MediaVest Group - Australia) 

For more info about the Festival of Media APAC Awards 2016, click here.