Mindshare sweeps the board at Festival of Media APAC Awards 2016

Mindshare has taken the crown as 'Agency Network of the Year' at this year's Festival of Media Asia-Pacific Awards, with a total of 12 winning entries across the board. The majority of those campaigns were implemented by Mindshare India, earning the local office the 'Agency of the Year' title.

'How we used programmatic to develop content and reach millennials to get them fired up for KFC's Hot and Cheezy Burger!' from Universal McCann earned the 'Campaign of the Year' accolade, in addition to Gold for 'Best Use of Video', Silver for 'Best Targeted Campaign' and 'The Smart Use of Data Award'.

New for 2016, the Festival of Media Asia Pacific Awards partnered with Twitter to introduce a new category: "Twitter Live Marketing" to reflect the increasing importance and speed of marketing communications in our industry. The Gold winner in this category was 'When Google Maps went beyond giving directions to people. It unlocked a treasure. Thanks to Lay's' by Mindshare India, Silver went to 'Pepsi's Pre-emptive strike on social media', also by Mindshare India, and taking Bronze was 'McDonald's Beat the Mayweather' by Leo Burnett Manila.

Congratulations to all the winners. See below for the full list of Gold, Silver and Bronze winners across all categories and be sure to click through to view the full case studies.

Best Engagement Strategy

Gold - Magnum Pleasure Store (Magnum / PHD - China)
Silver - Changing the way the nation search through their passion for food (Google / PHD - Australia)
Bronze - Heineken Green Room Presents: The Transporter (Heineken / Starcom MediaVest Group - Singapore)

Best Experiential Campaign

Gold - Mctollbooth (McDonald's / Leo Burnett - Philippines)
Silver - Eco Ganesha (Surf Excel / Mindshare - India)
Bronze - Kit Kat Studio (Kit Kat / Ensemble - Australia)

Best Communications Strategy

Gold - Show Me The Money! (Bank of New Zealand / MediaCom - New Zealand)
Silver - Ariel removed the stains of Social Inequality (Ariel / MediaCom - India)
Bronze - Price of Living 2040 (Manulife / PHD - Hong Kong)

Best Entertainment Platform

Gold - Kinder Joy Story Station (Kinder Joy / OMD - India)
Silver - Duracell Firies (Duracell / MediaCom - Australia)
Bronze - World of Paddle Pop (Paddle Pop Ice Cream / SapientNitro - Singapore)

Best Targeted Campaign

Gold - How KFC Won with China's Gamers (KFC / Mindshare - China)
Silver - How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC's Hot and Cheezy Burger! (KFC / Universal McCann - Malaysia)
Bronze - iSync - Real Time UV (Transitions Lenses / iProspect - Singapore)

Best Launch Campaign

Gold - #MyFamilyCan (SPC Packaged Fruit and Vegetables / Leo Burnett - Australia)
Silver - Paper Planes: Helping a little Aussie film fly (Roadshow Films / OMD - Australia)
Bronze - Ariel removed the stains of Social Inequality (Ariel / MediaCom - India)

Best Use of Digital Media

Gold - Suncorp Bank - Home Loans that Deliver (Suncorp / Starcom MediaVest Group - Australia)
Silver - How KFC Won with China's Gamers (KFC / Mindshare - China)

Best Use of Mobile

Gold - Where Next? Let Heineken Lead You (Heineken / Mindshare - Malaysia)
Silver - Ok Google. How do you change the search behaviour of the nation? (Google / PHD - Australia)
Bronze - Sunlight mobile campaign (Sunlight / Mindshare - Sri Lanka)

The Effectiveness Award

Gold - Ariel removed the stains of Social Inequality (Ariel / MediaCom - India)
Silver - Kissanpur - Where Experiences Happen (Kissan Tomato Ketchup / Mindshare – China)
Bronze - Turning nothing time into shopping time (PayPal / Havas Media - Australia)

Best Use of Video

Gold - How we used programmatic to develop video content and reach Millennials, resulting in the best performing KFC burger in ages (KFC / Universal McCann – Malaysia)
Silver - How Telekom Malaysia gamified a TV ad to help those in need (Telekom Malaysia / UM - Malaysia)
Bronze - The Magic of Bubbles (Johnson’s Baby / Initiative – Thailand)

Consumer Research Award

Gold - Tata AIG (Tata AIG / Resultrix – India)
Silver - The Secret to Blockbuster Horror Movies? Agency's GSF Funnel (Annabelle / Carat – Malaysia)

The Creative Use of Media Award

Gold - Mctollbooth (McDonald's / Leo Burnett - Philippines)
Silver - Marvel's Ant-Man: Heroes Don't Get Any Bigger (Walt Disney Marvel / Mindshare – Singapore)

Best Social Media Strategy

Gold - Foxtel Game of Thrones - Home of Thrones (Showcase / Mindshare – Australia)
Silver - Wanted: Chief Sex Officer (Durex / ZenithOptimedia - China)

The Smart Use of Data Award

Gold - Suncorp Bank - Home Loans that Deliver (Suncorp / Starcom MediaVest Group – Australia)
Silver - How We Used Programmatic to Develop Content and Reach Millennials to Get Them Fired Up for KFC's Hot and Cheezy Burger! (KFC / Universal McCann - Malaysia)

The Utility/Public Service Award

Gold - This World Heart Day, take time out to Protect Her Heart (Saffola Life / Madison Media – India)
Silver - Eco Ganesha (Surf Excel / Mindshare - India)
Bronze - Virgin Mobile and R U OK? Putting the voice back in to meaningful conversations (Virgin Mobile / Starcom MediaVest Group - Australia)

Best Use of Content

Gold - How Telekom Malaysia gamified a TV ad to help those in need (Telekom Malaysia / UM - Malaysia)
Silver - The forever home (Purina / MEC - Australia)
Bronze - How HP used the voices of Aussie YouTubers to woo young female millennials (HP / PHD - Australia)

Best Content Creation Award

Gold - Wither Hills: Heard It Through The Grapevine (Wither Hills / Match Media - Australia)
Silver - Duracell Firies (Duracell / MediaCom - Australia)
Bronze - Stories of Togetherness (Brooke Bond Red Label / Mindshare - India)

Click here for more highlights from the Festival of Media Asia-Pacific 2016.