Starcom MediaVest Group leads shortlist for Festival of Media MENA Awards 2016

Publicis Groupe's Starcom MediaVest Group leads the shortlist for this year's Festival of Media MENA Awards 2016, having been shortlisted 21 times across 13 categories.

Next in line is MEC and OMD, both of which have been shortlisted 15 times, followed by Mindshare hot on their heels with 14 shortlisted entries.

More than 40 judges including leading brands, media agencies, specialist companies and media owners evaluated the quality of the campaigns over the last three weeks. The winners will be decided by a final jury with the successful entrants revealed at the awards evening on April 20 at Music Hall, the Palm in Dubai, which closes the day-long Festival of Media MENA conference.

In addition, shortlisted campaigns for the Twitter Live Marketing Award and Best Use of YouTube Award will be announced on April 13, 2016. For more information about the event, click here.

Check out the full list of shortlisted entries below. The Cream team will endeavour to update the links below so be sure to check back over the next few weeks to read the full case studies.

Best Communications Strategy

7up Relaunch (7up / OMD – UAE)
Al Tawasol (touch / Mindshare – Lebanon)
Celebrate the Breakers' Breaks (KIT KAT / MEC - UAE)
INFINITI - From Darkness to Light (Nissan / Mindshare - UAE)
Johnson's Baby Bath Time Song (Johnson's Baby / J3 - UAE)
Mother to a Generation (NIDO / MEC – UAE)
The Spirit of Ramadan (Knorr & Lipton / Magna – Egypt)
There Will Be Haters (adidas / Starcom MediaVest Group – UAE)

Best Content Creation Award

Celebrate the Breakers' Breaks (KIT KAT / MEC - UAE)
Flames of The World (Cheetos / OMD – UAE)
From Instinct to INFINITI (Nissan / Mindshare – UAE)
Hindihasha (Freska / Digital Republic – Egypt)
MAGGI Diaries - A Journey of Women, Food & Change (MAGGI / MEC – UAE)
Meet The Family (Nescafe Arabiana / MEC – UAE)

Best Engagement Strategy

Dove Uber Salons (Dove / PHD – UAE)
Eidiya Travelling Machine (Emirates / Starcom MediaVest Group – UAE)
Fanta Gaming Masters (Fanta / UM – UAE)
Jumeirah Inside (Jumeirah / Google Creative Services – UAE)
Meet The Family (Nescafe Arabiana / MEC – UAE)
Miss You Mom (Emirates NBD / Starcom MediaVest Group – UAE)
Monopoly For Good (Majid Al Futtaim / Starcom MediaVest Group – UAE)
No Labels (Coca-Cola / UM – UAE)
The Spirit of Ramadan (Knorr & Lipton / Magna – Egypt)

Best Entertainment Platform

Bring the Quiet (Axe / PHD – UAE)
Eidiya Travelling Machine (Emirates / Starcom MediaVest Group – UAE)
From Instinct to INFINITI (Nissan / Mindshare – UAE)
Sing for Abdo (Dubai Media Incorporated / Initiative Media – UAE)
The Academy (Nissan / Mindshare – UAE)

Best Experiential Campaign

Bring the Quiet (Axe / Digital Republic – Egypt)
Chipsy Smiles (Chipsy / OMD – Egypt)
Fanta Gaming Masters (Fanta / UM – UAE)
Lay's Max Xtra (Lay's / OMD – UAE)
No Labels (Coca-Cola / UM – UAE)
See it, Hashtag it, Win It (Lipton / PHD – UAE)

Best Launch Campaign

Al Tawasol (touch / Mindshare – Lebanon)
Cadbury Marvellous Creations #Firstbite (Cadbury Dairy Milk / Starcom MediaVest Group – Egypt)
Flames of The World (Cheetos / OMD – UAE)
Lipton Mood Meter (Lipton / PHD – UAE)
Sting Launch (Sting / OMD – Egypt)
There Will Be Haters (adidas / Starcom MediaVest Group – UAE)
What Happens at Girls Night Stays in Girls Night (Lay's / OMD – UAE)

Best Social Media Strategy

#LiveFearless (Nana / ZenithOptimedia – UAE)
Fair & Lovely Foundation (Fair & Lovely / Magna – Egypt)
Flames of The World (Cheetos / OMD – UAE)
Kees Gawafa (Rani Float / Mindshare – UAE)
Memories Matter (Project we Forgot / Starcom MediaVest Group – UAE)
No Labels (Coca-Cola / UM – UAE)

Best Targeted Campaign

Dettol Hajj (Dettol / UM – UAE)
Experience The Revolution (BMW i8 / ZenithOptimedia – UAE)
Not just Special, but super (City Centre Deira/Mirdif / Starcom MediaVest Group – UAE)
Rakbank Kaybank Kalyan Jewellers Credit Card Campaign (RAKBANK / UM – UAE)
What Happens at Girls Night Stays in Girls Night (Lay's / OMD – UAE)

Best Use of Content

Be There with Emirates (Emirates / Havas Media – UAE)
Celebrate the Breakers' Breaks (KIT KAT / MEC - UAE)
Johnson's Baby Bath Time Song (Johnson's Baby / J3 - UAE)
KFC Flying Bucket (KFC / Initiative Media - UAE)
Live The Code (Barbican / Mindshare - UAE)
MAGGI Diaries - A Journey of Women, Food & Change (MAGGI / MEC – UAE)
Radio Spa (Channel 4 / Starcom MediaVest Group – UAE)
Ramadan Prejudice (Coca-Cola / UM – UAE)

Best Use of Digital Media

#HnSFreestyle: Face a Million (Head & Shoulders / Buzzman – UAE)
Durex Real Feel: MENA Launch (Durex Arabia / UM – UAE)
IKIGAI (Nescafe Red Mug / MEC – UAE)
Mother to a Generation (NIDO / MEC – UAE)
Transfer Predictor (adidas / Starcom MediaVest Group – UAE)

Best Use of Mobile

AXA Cooperative Insurance Mini Game by Gameloft (AXA Cooperative Insurance / Havas Media – UAE)
Behind the Façadee (No More Tears / Starcom MediaVest Group – UAE)
Cash to Card (Visa Cards / OMD – Egypt)
Memories Matter (Project we Forgot / Starcom MediaVest Group – UAE)
See it, Hashtag it, Win It (Lipton / PHD – UAE)

Best Use of Video

7up Relaunch (7up / OMD – UAE)
Be There with Emirates (Emirates / Havas Media – UAE)
Celebrate the Breakers' Breaks (KIT KAT / MEC - UAE)
Hidden Street Camera (Etisalat / Initiative – UAE)
Old Rivals (Coca-Cola / UM – UAE)
Pepsi UrTheCast (Pepsi / OMD – UAE)
The Green Genie (Etisalat / Initiative – UAE)
Vimto Come Together (Vimto / Mindshare – UAE)
What Happens at Girls Night Stays in Girls Night (Lay's / OMD – UAE)

The Creative Use of Media Award

Celebrate the Breakers' Breaks (KIT KAT / MEC - UAE)
From Instinct to INFINITI (Nissan / Mindshare – UAE)
Memories Matter (Project we Forgot / Starcom MediaVest Group – UAE)
Mother to a Generation (NIDO Fortigrow / MEC – UAE)
No Labels (Coca-Cola / UM – UAE)
Radio Spa (Channel 5 / Starcom MediaVest Group – UAE)
Second Life Billboards (Emirates NBD / Starcom MediaVest Group – UAE)
Sing for Abdo (Dubai Media Incorporated / Initiative Media – UAE)

The Effectiveness Award

#LiveFearless (Nana / ZenithOptimedia – UAE)
INFINITI - From Darkness to Light (Nissan / Mindshare - UAE)
Meet The Family (Nescafe Arabiana / MEC – UAE)
Mother to a Generation (NIDO Fortigrow / MEC – UAE)
Panadol Launch Campaign (Panadol / Mindshare – UAE)
Step Up for Life (One Touch / Initiative Media – UAE)
Sting Launch (Sting / OMD – Egypt)
The Spirit of Ramadan (Knorr & Lipton / Magna – Egypt)
There Will Be Haters (adidas / Starcom MediaVest Group – UAE)

The Smart Use of Data Award

Army of Loyalists (Misr El Kheir Development Foundation / OMD – Egypt)
Baume & Mercier - Life is about moments (Baume et Mercier / Starcom MediaVest Group – UAE)
Digital Campaign Optimisation (DCO) (Samsung Electronics / Starcom MediaVest Group – UAE)
Vimto Come Together (Vimto / Mindshare – UAE)

The Utility / Public Service Award

Al Tawasol (touch / Mindshare – Lebanon)
Memories Matter (Project we Forgot / Starcom MediaVest Group – UAE)
Not Just Special, but Super (City Centre Deira/Mirdif / Starcom MediaVest Group – UAE)
Step Up for Life (One Touch / Initiative Media – UAE)
The Spirit of Ramadan (Knorr & Lipton / Magna – Egypt)

For more information about The Festival of Media MENA Awards 2016, click here.