It’s hard to believe, but did you know that the M&M Global Awards has been running for 25 years? Well it has. And we can assure you that to celebrate its 25^th year as the leading Awards programme in the media and marketing industry, it’s going to be a night to remember!

The Awards have now for 25 years recognised and celebrated the most innovative and effective pan-regional advertising campaigns, awarding agencies, media owners and advertisers for their strategy, execution and delivery.

This year, there are 14 categories in which to share your best work from the past year including the brand new ‘Best Content Creation Award’, ‘Best Entertainment Platform’, and ‘Best Social Media Campaign’ categories.

Does your work deserve global recognition? Then get your entries ready now. Find out more or submit your entries.

Deadline for entries is June 13, 2014.

If you have any enquiries about your entry, please contact [email protected]. 

As well as the Awards ceremony, M&M Global will be marking its 25th Birthday by recognising previous M&M Awards winners and looking at how the industry has changed over the years – not just the media campaigns but the people behind them too, so look out for some familiar faces!

C Squared Awards Director & Cream Head of Brand, Danielle Redwood said: “The M&M Global Awards is a much loved fixture in the calendar. This year we’ll be pulling out the stops to make this the biggest celebration yet for the 25th year anniversary. We will be celebrating the best international work along with new categories, and networking with new colleagues and old friends from over the years. It is a must for all those in the global media and marketing space.”

Book your place today, contact [email protected] to reserve a single seat or table for your team. If you would like to be involved with the event and become a part of the 25th Global Awards Celebration before, during and after the awards please contact [email protected] or call 0207 367 6980. 

Put the date in your diary now – September 4, 2014 at the Grosvenor Hotel, London. The Cream team will be there to celebrate and toast all the winners showcasing the best of innovation from around the globe.

Need some tips for writing your entry, take a look at the below from the M&M Global Awards 2013 judging day:

The annual SXSW music, film and interactive conference and festival, held in Austin, Texas is kicking off today but what trends can we expect to dominate chatter over the next week?

Global social media agency We Are Social has analysed the titles of all the events listed in the 2014 SXSW interactive schedule and have produced a word cloud to find the most frequently occurring words reflecting the biggest trends this year  – if gaming, social and startups are high on your agenda then you won’t be disappointed.

“The topics of discussion at SXSW clearly point to broader trends in the world of tech and marketing,” says We Are Social’s global managing director Robin Grant. “Social media remains an obsession of the industry as a whole, while big data is still grabbing some attention. What’s more reflective of emerging trends is how ‘maker’ is marginally bigger than ‘entrepreneur’ and ‘making’ is bigger than ‘marketing’.”

By Cream Editorial

Fans frustrated with the 34-minute power outage at the Super Bowl in New Orleans were flooded with innovative advertising messages to keep their interest going during the blackout. Chief amongst these brands was Oreo, which stole the show with a tweet-cum-ad - while players milled about on the fields in darkness, the brand created an image of an Oreo set in light, shadow and darkness. The ad pointed thousands of followers to the line below the image that went: ‘You can still dunk in the dark’.

By Cream Editorial

The Festival of Media Asia 2013 is now calling for entries from Asians below the age of 30 for the Rising Star Award that will reward the brightest young talent in Asia.

By Cream Editorial

Last year in September, Irish bookmaker and betting services brand Paddy Power took ambush marketing to new heights, quite literally! And here’s the story behind the story.

 The brand used skywriting as a tool to post tweets high up in the sky in Chicago just above the Medinah County Club at the time of the Ryder Cup tournament. The aim? To motivate Europeans to cheer for their team. The cheeky brand did so by fuelling the US-Europe tussle at the golf matches through sky tweets cheering European players, and taking none-too-subtle jibes at American golfers.

By Cream Editorial

Budding Asian entrepreneurs, who had winning business ideas but hadn’t found investors/partners to back them up, can now breathe a sigh of relief. The Festival of Media Asia 2013 is all set to launch the concept of M.A.P. (Media Accelerator Programme) in Asia, after a proven successful launch at the Festival of Media Global 2012.

By Claire Hutchings, iD Experiential

This Christmas has seen a whole host of brands trying something a bit different to interact with their consumers, in the hope of building longer term relationships with them. Much has already been discussed about this years (eagerly awaited) John Lewis festive offering. This was of course amplified by the success of their 2011 Xmas campaign which won a whole host of awards.

Movember is well underway: a worldwide initiative in November when the sprouting of moustaches on thousands of men’s faces is encouraged in order to raise funds and awareness for prostate cancer and testicular cancer.

This year, Gillette has sponsored the Movember movement in order to promote its Fusion Proglide Styler. What is interesting is that the brand has launched the eMO’gency Styler Tour which will tour cities globally, ‘mo’tivating people to partake in Movember.