The whole nature of viral videos means that they are unpredictable, but the second you try to second guess unpredictability, and attempt to artificially recreate the "X-factor" that successful virals need, you're on very shaky (and often unwatched) ground. 

This is a peculiar one, as Guitar Hero has a track record of using some decent stunts to launch the various iterations of the GH collection. It's disappoint then, that this latest stunt is so lame. 

The basic premise is that "fake guitars are over" - promoting the new GH imprint, "Rise of the Six String". To that end, someone decided it would be a good idea to bundle up a load of fake electric guitars, fly over a volcano in Iceland, and bundle all the guitars into the summit of bubbling lava. 

Perhaps I'm too old for Guitar Hero and am missing the point entirely - although quite what the link is between guitars and volcanoes I've no idea, apart from the fact that there is now a volcano in Iceland with broken plastic guitars littered all over it. I wonder what the archaeologists will make of that...

It probably sounded a great idea in the pitch. . .