BETC Euro RSCG reportedly have a new logo. Now I quite like BETC's work, its recent 'Pronounce responsibly' campaign for Cockburn's port is really good. I could even live with the constant Boris-bashing that dominates the company blog. But the new logo is a bit rubbish. The Wifi bee is cute, but the logo typeface, to me at least, says more 'provincial 1970s high street' than '21st century advertising agency'. 

A recent video gathering a lot of attention on YouTube tracks what could be the first journey into space by a Lego man. This isn't an official mission by Lego, but a more amateur effort by a team in Canada. Full footage of the trip and its preparation will be released soon, but for now you can enjoy this astonishing trailer. 

A few brands have ventured into space, or at least the fringes of it, for the occasional marketing stunt. Adrenaline junkie Felix Baumgartner threw himself out of a plane at the outer reaches of Earth's atmosphere for Red Bull and Sappuro in Japan sold a limited edition beer brewed from barley grown in space. Toshiba decided to launch a collection of chairs into space, which probably made more sense at the time - but nevertheless made for some striking visuals. 

Cream's 'Campaign of the week' newsletter is out now - featuring IKEA's brilliant work on the Paris Metro, LG's mischievous flat-screen heist video and some advice on two-screen strategies from Billington Cartmell's Dan Machen. 

'Campaign of the week' delivers a weekly shot of inspiration,innovation and insight straight to your inbox. Subscribe to it on the Cream homepage or read it here. 

Tokyo-based agency Party, who were responsible for the interactive painted billboard/website project for Toyota last year, has created a brilliant music video for Japanese electronica band Androp. Obviously, as this is Japan, the robots are cool, cute and incredibly desirable. 

The film is a triumph of sound-activated robotics, and in an unusual twist on the 'product placement in music video' business model, a limited number of robots were placed on eBay (yours for a cool $5,000). Depending on its success, Party plan to release more robots for sale with some planned for general sale.

See Party's work for Toyota on Cream. 

Despite the furore surrounding the privacy policies of its products, there's no denying that Google have produced some very neat branding projects of late. As pieces of work, they're often uncomplicated and breif, but incredibly charming. Recent highlights include the wonderful Pac-Man anniversary game and the Freddie Mecury-inspired video.

We've heard for so long now the impressive statistics about just how much video content exists on YouTube, that those gargantuan figures don't seem all that impressive anymore. With one hour of content uploaded every second, Google have built a little site to remind everyone just how obsessed we all are with uploading cat videos and make-up tutorials. 

It features some neat graphics (that could easily be lifted for any upcoming PowerPoint presentations...) and is a useful reminder of just how important the online video medium has become. 

For a magazine enthusiast like me, the words 'online magazine' don't often conjour images of anything exciting. I like my mags to be little works of art. I'm a mag-snob, and I'm not ashamed to say so. Monocle might be pretentious, but I love it. I happily pay the premium for Wired (US) instead of the UK version as the American edition is much more fun, even if the design is a little reckless. Another current favourite is the quarterly M/I/S/C, edited by the brilliantly monikered Idris Mootee, which I highly recommend to anyone interested in the world of media and creativity. I especially love trawling the newsagents of Soho, looking for those enormous coffee-table busting magazines that boast gorgeous front covers and limited print runs. 

Online, things are often a different matter. Publishers, as a general rule, make bloody awful website versions of their magazines. They know what looks good on paper, but fail to translate that skill online. This is often because of a technology gap that requires the services of an IT department. Before you know it, a crystal clear artistic vision get trampled upon by HTML code and search optimisation creating flabby, ugly, inflexible content graveyards.  

Fortunately, things are beginning to change, thanks to the work of folk like those at SAY Media , the digital publisher and consumer engagement specialist. They have raised the bar for online magazines with the redesign of its international home interiors website, Remodelista.  The new publishing format makes it easier for editors to create beautiful, cross-platform media experiences, readers to navigate and discover relevant content and products, and advertisers to reach highly-engaged audiences. New features include better tools for writers and a modern content management system that creates an “art department in a box” allowing for richer content experiences for readers and advertisers.

New search and navigation tools allow readers to search Remodelista’s entire content library by room, colour and type of product, from bathroom fixtures to flooring. The site’s variable scrolling function allows readers to focus on featured content while easily accessing new content in a separate reference bar.

The new City Guide section features more than 1,000 posts on hotels, lodging and restaurants all over the world, organized according to location. Weekly issues give readers a quick means to browse back issues by theme and date, and enhanced sharing capabilities allow them to pass on relevant content more easily via Twitter, Facebook, and Pinterest.

 Remodelista’s new design features a premium environment that gives advertisers a clutter-free canvas to engage a highly influential and specialised audience. Similar to Remodelista’s sister site xoJane.com the site features one large brand ad unit per page. The new adaptive scrolling technology increases brand visibility by lengthening the time the ad unit remains on-screen – an innovative approach to online marketing.

"Remodelista’s redesign brings many user-focused improvements, including the City Guides section that will give the editorial team an exciting opportunity to grow our audience here in the UK. City Guides are a natural development from Remodelista's keen interest in design from around the world." - Christine Hanway, London-based Executive Editor of Remodelista

By Dan Machen 

As Charlie Brooker’s C4 mini-series ‘Black Mirror’ recently dramatised - we are a nation increasingly addicted to mobile devices. Just look up on any bus or train journey to see how many people are eyes down for mobile content.

Tv the second screen

Recent research from the annual Childwise survey suggests this is only going to increase as digital natives grow up. Its survey of 2,770  5-16 year olds shows that not only are there now fewer TV sets in children’s bedrooms, but also amongst gadget use, the biggest growth area is mobile internet. This increasingly reflects an ‘on-demand’ culture that wants immediate access to information as a running commentary to what they are doing / watching / interested in buying.

This suggests that traditional 2 screen strategy – which typically sees the TV as primary and mobile devices as secondary – may become outdated. Mobile devices are becoming increasingly primary, with TV as initial stimuli, or as a backdrop for mobile-led interactive experiences.

So what should we do about this? We have proactively developed turnkey solutions to support interaction between existing broadcast campaigns and mobile devices - at the point of motivation. Below are 5 areas marketers should be focusing on today, to develop a 2 screen strategy fit for tomorrow...

1. Linking broadcast media to opportunity to purchase in a couple of clicks
2. Consolidating and adding value to social feeds around sponsored video content
3. Using broadcast to deliver inspiring promotional marketing – e.g. take Olympics tickets from the TV
4. Delivering updated content in real time, as a reaction to live events
5. Gamifying broadcast content - with home viewers competing/voting in real time

Dan Machen is head of innovation at Billington Cartmell !nvent. 

By Mike Woods, Framestore

This week's clip just goes to show that it's not just Homo sapiens that are enthralled by mobile phone applications. The more realistic your game, the better response from your audience?