Space age sneakers and retro gaming

While 2011 is The Year of Mobile (yes, really this time) it is also, as far as Cream is concerned, The Year of Gaming. You heard it here first.

Branded games have been about for years, but recently there have been some excellent examples of the genre. Thanks to the social network revolution that you might have heard about, online gaming is no longer the preserve of teenage boys and the IT crowd.

So in this self-proclaimed "Year of Gaming", the first branded game to grab our attention was this brilliant retro arcade style space shoot'em up from Foot Locker. Obviously, we were rubbish at this - but I'm sure many lunch hours spent practising will lead to an improvement...

Posted by Mark St Andrew at 12:34:35 in Gaming, Retail innovation

Technorati Tags: Branded gaming, Foot Locker, online gaming

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Posted by: MBT Shoes | 08 June 2011 at 07:55 AM

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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19 January 2011