To advertise the thirst quenching properties of This Water, Posterscope has created this truly innovative bus stop display. Hand carved lemons and limes smile through the glass, as they are drenched with flowing water. Innovative and original, it's this kind of OOH that makes hot bus users want to go out and buy a This Water lemonade.  

Since 2008 Posterscope have been lucky enough to have had a Near Field Communications enabled mobile phone and a selection of posters with NFC chips embedded in them.  This technology allows the user to do three things:

1) access content : touch the phone against a spot on the poster to immediately trigger the viewing or downloading of a piece of content from the web.

2) share : touch the phone against another NFC phone to share the above content.

3) pay : touch the phone on the poster to purchase the advertised product with the phone acting in the same way as today’s contactless payment cards.

In our tests the concept proved remarkably robust and we’ve been suggesting ever since that this will help create a very exciting future for the out-of-home medium.  Over the last few weeks a couple of significant developments have made this more of a reality :

• Nokia are issuing a software upgrade to their C7 phone to activate the NFC technology inside.
• Google’s Nexus S handset supports NFC as does the latest Android software upgrade.
• The ‘Recommended by Google’ stickers for placement in the windows of business premises have NFC chips integrated into them.

So we now have publicly available NFC phones and NFC enabled posters out on the streets.  Admittedly the latter is only for businesses in the test town of Portland, Oregon, USA but these poster chips are cheap and widely available.  As such NFC OOH ad campaigns will start to be seen outside of Japan where the technology is already prolific.

The two videos below are quite similar feats of technology as applied to skateboarding and snowboarding.

For the Premier of Tron Legacy a skateboarders half-pipe was fitted with an interactive projection controlled by an i-phone app measuring each skaters ‘air-time’ and landings.

During a Red Bull event cameras were used to track  skiers’ and snowboarders’ moves with which projections onto ramps and a giant inflatable sphere were synchronised.  Effects included a giant eyeball which followed participants.

Via notcot.org and InAVate

Live laser graffiti projections promoting Green Tomato Cars

The project is from Dentsu and is based on an idea developed by the graffiti research lab in 2007.

Pop-up shops are all the rage but this temporary pop-up garden art project provided a nice public utility with grassy seating and play space.

Click here for more images

Via : Inhabitant.com

The meteoric rise in the last 12 months of casual games such as Angry Birds and Farmville has put brands (and their creative agencies) on alert as they consider what gaming means for their own customer outreach and engagement programmes. But as Rumbi Pfende, Country Manager for RealGames UK, explains, agencies are not always best placed to turn a good creative idea into a killer game…

"The biggest myth in casual game development is that the creation of a popular game relies on a quirky theme or an eye-catching design. Users worldwide are familiar with concept-driven games like Sally’s Salon or Bejeweled, and so it is often assumed that this fun and addictive gameplay is easy to replicate purely based on a good idea or fancy visuals. Sadly this couldn’t  be further from the truth, as any specialist game developer will tell you.

Unlike creative agencies which are big on ideas for casual games but short on the technical expertise needed to make them work, specialist game development houses aren’t focused on a ‘brand’ when they spec out a potential game – even if ultimately it is being built for one. Our primary driver is great gameplay. Once this has been achieved, the branded element is carefully overlaid throughout. In our experience, games that follow this formula are far more likely to be successful - which for the brand means being played repeatedly and shared..."

Read the rest of Rumbi Pfende's article here 

When working with a large piece of artwork, it is important to occasionally stop, stand back and check your work from a suitable distance. When working up close you can very easily miss things, as demonstrated by this unfortunate ad placement for Hampshire police.

There's nothing I can say here that wont sound puerile, so I'll leave you to come up with your own caption.  

Bernie Ecclestone belongs to that shadowy area of celebrity where people are famous for occupying a high profile position, even though paradoxically a lot of people don't know who they are. Most people in the UK would be able to recognise Bernie as "that bloke from Formula One" even if they didn't actually know his name. 

Perhaps it was down to Mr Ecclestone's fame and well known penchant for "unsubtle" jewellery, or maybe he was just a victim of London's criminal fraternity and in the wrong place at the wrong time. In either case, the poor old racing entrepreneur was set upon by some thugs in the street, who stole his watch and bashed him in the face. Ouch - poor Bernie. 

Being the enterprising man he his, Ecclestone has managed to turn his ordeal into a bit a business opportunity, and his bruised likeness can now be seen in an advert for the luxury watch that was stolen from him in the attack. 

"See what people will do for a Hublot"