They're a bunch of kerrazy cats at Skittles. Okay, so the Twitter-as-homepage experiment wasn't 100% successful, and could well be regarded as a case study in what happens when you allow the lunatics to takeover the asylum. For those unfamiliar with the story, a couple of years ago  Skittles replaced its homepage with a Twitter stream. An unmoderated Twitter stream. Give a monkey control of its own environment and it'll fill the world with bananas = give web users an unmoderated social media feed and they'll turn the air blue. Two days of profanity later, Skittles quietly abandoned the experiment.

Still, you've got to appreciate lofty ambitions, and if on that occasion Skittles overestimated the maturity of the collective web user, its latest social media venture is definitely on the money. 

Frat-boy humour is the order of the day with this latest collection of YouTube clips from BBDO Toronto. In the digital equivalent of the schoolboy favourite "pull my finger" joke, viewers are invited to touch the screen where indicated, and enjoy the wierd humour that follows on screen as a result. If you're blissfully unaware what the "pull my finger" joke actually entails, you're unlikely to appreciate the humour on offer here. 

The different clips range from the insane (Cat) to the deranged (Hitchhiker), and in the case of 'Skittles Girl', the slightly gross. 

It's a fun idea, although frankly not as much fun as being able to post rude messages on a completely unmoderated Twitter stream being used as a homepage, but I doubt Skittles will make that mistake again. 

Check out the rest of the videos here, although you will feel slightly ridiculous touching your screen if you are in a public place. Some pleasures are best enjoyed in private.