Festival delegate vote: Engagement

Engagement is a hot topic at the Festival of Media Global, but media is an industry divided when it comes to engagement creation techniques. Is it an art, or is it a science?

Is engagement more of:

An art - 68%

A science - 32%

So the the Festival of Media Global delegation still believes in the hunch, despite being admonished by Coca-Cola's Mike Donnelly, RIM's Brian Wallace and Daniel Neely of Networked Insights for not including enough analytical insight.

Michael Donnelly also told the delegation to "wake up" in its attitude towards TV.

Posted by Mark St Andrew at 14:38:34 in Festival of Media, Left Brain: knowledge, trends, deals, Right Brain: creativity, innovation, ideas

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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10 May 2011