Festival delegate vote: Engagement
Engagement is a hot topic at the Festival of Media Global, but media is an industry divided when it comes to engagement creation techniques. Is it an art, or is it a science?
Is engagement more of:
An art - 68%
A science - 32%
So the the Festival of Media Global delegation still believes in the hunch, despite being admonished by Coca-Cola's Mike Donnelly, RIM's Brian Wallace and Daniel Neely of Networked Insights for not including enough analytical insight.
Michael Donnelly also told the delegation to "wake up" in its attitude towards TV.