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38 posts from October 2010

27 October 2010

More bad press for BP this Halloween

BP-horror-costume
Following the horror of BP's handling of the Deepwater Horizon disaster, this costume manufacturer is encouraging people to make a stand with this "oil" splattered overall bearing the insignia BP, which supposedly stands for 'bad planning'. 

This is just one more slight in a long line of abuse BP has suffered in the aftermath of the spill, which killed 11 oil-rig workers. Definitely going to get one.

26 October 2010

Comedy LatAm photo

Sponsors of Festival of Media LatAm have produced some amazing stands. My personal favourite was the Microsoft gaming stand, who body sensor technology has led to some very unusual photos for us to giggle at. There are tonnes to go through, but here is an early favourite. 

Please feel free to comment with captions!

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The decade of Latin America

When Sir Martin Sorrell recently remarked that: “This will be Latin America’s decade”, he wasn’t wrong. The region is already set to dominate global headlines when Brazil hosts the 2014 World Cup and the 2016 Olympics, and at the start of the decade the epic story of 33 Chilean miners has already captivated global media. So with the world now taking notice of Latin America, this is the chance for the creative media landscape to prove itself to a global audience.

Gladiator

Latin America is packed with fun and dynamic people, full of creativity and optimism – and this is something often missing in some European markets. Other factors such as pay TV’s fast evolution, growing digitalisation and improvements in research methods are improving local practices for advertisers and agencies.

Latin America represents a complex media landscape. In Brazil, the media agency is outlaw and ads are placed via a creative shop. The merits of this approach are debatable, but in a country that has the second largest ad spend in The Americas, the creative shop is king.

Leaving the business ethics discussion to one side, this policy has ramifications for the creative processes. Both media and creative teams must be engaged with the whole advertising experience.

The real maverick of the region has to be Argentina. Often cited as South America’s creative metropolis, the country was ranked third in a list of most creative countries as listed by the annual Gunn Report, the Bible of the international creative industry.

Argentina and Brazil are arguably the loudest creative voices in Latin America, but they are by no means the only markets producing work worth shouting about. Smaller markets by definition come with smaller budgets, but one of the biggest benefits of this constraint is that it continually drives creative thinking. Conversely, larger markets can be hampered by more complex processes, caused by an increase in the number of decision makers that become involved. When larger market rewards are at stake, some brands become reluctant to operate out of their comfort zone, and nothing kills creativity quicker than a comfort zone.

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Follow the festival on Twitter #fomla2010

More photos

More photos online from the Festival of Media Miami  DSC_0034 DSC_0033 DSC_0038


Deep space Foursquare

Foursquare-User-Checks-Into-Space

That's right, someone has checked into Foursquare...in space! Last week, NASA astronaut Douglas Wheelock created history by unlocking the “NASA Explorer” badge while traveling 220 miles above the Earth on board the International Space Station. Definitely trumps being mayor of Waterloo Station, platform 9.

Ecomagination Photo Project

Capture1
This slick website is the activation of the next phase of GE's Ecomagination campaign. Here, conscientious photographers can upload photos of wind, water and light to Flickr and "Tag them Green", so they will then appear to float across the GE Ecomagination home screen.

For every photo uploaded GE will donate money to a charity corresponding to that image. A wind picture will yield money toPractical Action, water pics will earn a donations for Charity Waterand light pictures will go to help d.light Lighting Oecusse Project.

Capture

Capture3

Leaked MySpace photos

Myspace-logos

In a last ditch attempt to save the ailing website from the same fate as Bebo, MySpace is embarking on a winter re-launch. Having lost the majority of personal users to Facebook, the social network is concentrating on its remaining user base of musicians and artists. 

This new logo, 'my' followed by a Nokia phone space symbol, allows users to create their own logo. This communicates the core proposition of MySpace: a space owned by the user that can be personalised to the nth degree - something lacking in the strictly templated world of Facebook. 

Despite the face that My[____] is an exciting step for brand idents it hasn't stopped those in the blogosphere slamming it for being 'irrelevant'. One commenter refers to it as the 'ghetto of the internet'. ~But surely it's got to be better than [below] myspace: a place for internet banking.

Screen-shot-2010-10-08-at-3-06-47-pm

Leaked screenshots:

Myspace-redesign-2

Myspace-video-page
Source: http://venturebeat.com/2010/10/20/myspace-redesign-photos/

 

 

25 October 2010

Tweets and Stones

Biz Stone Festival
It isn’t every day that you get to meet someone who can claim to have revolutionised the way that we communicate. I should probably state here and now, that I’m not the biggest Twitter fan in the world. Unlike Ashton Kutchner or Stephen Fry, I’m not a member of the Twitterati. When I have a sandwich at lunchtime, I don’t feel compelled to share my choice of filling with the world. For me Twitter is an event tool, micro-reporting on the spot. Immediate, uncensored reporting, which allows me update the world about the Festival of Media LatAm (#fomla2010 if you’re interested).

Meeting the man behind Twitter, or more accurately, one of the men behind Twitter, was an unusual experience. Biz Stone was surprisingly affable chap. More of a tech-head than a business man, and certainly more of a creative than either, Biz is a man of reserved quiet humour, or at least he is at events like this.

During our conversation, and his later stage presentation, Biz makes it clear that Twitter is not about technology. Statements like, “It’s not a triumph of technology, but a triumph of humanity” could sound trite from anyone else, but as he stands on stage in jeans and a sweater in a room full of suits and ties, you can’t help but get swept up in his enthusiasm and belief in the human power to do good things, given the right tools.

Sometimes in cynical industry like ours, it can be refreshing to listen to someone with such good intentions; even when discussion the monetisation of his “triumph of humanity” Biz is all about honesty and transparency. He fully admits that a business model has always been in the minds of the company, but that it was more important to get a viable product in place, before asking companies to pay for its use. Early revenues came from licensing deals, "It was an easy way for us to generate revenue, but it wasn't really what Twitter was about". An early version of the site even featured some Google Adwords - although Biz admits that they "probably just got lost in some coding somewhere". 

Twitter had a bit of refit recentlt

A full interview with Biz will appear in Q4 of M&M in November.

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