In between different sessions at the Festival of Media, the organisers have taken the opportunity to make the most of having 700 senior media minds in one room by asking a series of questions with multiple choice answers.

This idea was use the collective intelligence of the delegation to predict future trends that might provide some valuable insight for delegates to take home. 

It's all wildly unscientific, but midly entertaining. First up, was the tricky issue of celebrity. 

If you had to select a celebrity to be the face of your campaign tomorrow, which of these would you choose?

a. Beyonce - 18%

b. Lady Gaga - 32%

c. Justin Bieber - 23%

d. The Wonder Girls - 28%

Looks like JY Park's presentation this morning has ignited some interest in the Wonder Girls, who scored an impressive 28% despite only being introduced by Park in the morning session. Lady Gaga is still the celebrity of choice for Festival of Media Global delegates... For now.