In a new breast cancer awareness campaign for the Breast Cancer Foundation, DDB have used some eye catching visuals involving some topless women. 

A few months ago, we posted an article about breasts being used in an advert for car insurance. While inventive, it was nowhere near as eye catching as these posters, which cleverly questions women's priorities about their health and well-being. 

Brilliant idea, although I hope they don't extend the campaign to include prostate or testicular cancer. . .