Bernie Ecclestone belongs to that shadowy area of celebrity where people are famous for occupying a high profile position, even though paradoxically a lot of people don't know who they are. Most people in the UK would be able to recognise Bernie as "that bloke from Formula One" even if they didn't actually know his name. 

Perhaps it was down to Mr Ecclestone's fame and well known penchant for "unsubtle" jewellery, or maybe he was just a victim of London's criminal fraternity and in the wrong place at the wrong time. In either case, the poor old racing entrepreneur was set upon by some thugs in the street, who stole his watch and bashed him in the face. Ouch - poor Bernie. 

Being the enterprising man he his, Ecclestone has managed to turn his ordeal into a bit a business opportunity, and his bruised likeness can now be seen in an advert for the luxury watch that was stolen from him in the attack. 

"See what people will do for a Hublot"