network:
Cream Daily--Lego partners with Cartoon Network for TV series
Lego has teamed up with Turner Media Innovations (TMI) to launch a Lego Hero Factory campaign to support its TV series launch on Cartoon Network in the UK.
Whether it's a television series or a game within display advertising, Lego certainly knows to entertain its fans. Read our case study and watch the video about when Lego made display advertising exciting in Germany.
In other news:
- The Tunisian National Tourist Office (TNTO) has launched its first social media campaign in a bid to lure British travellers to Tunisia.
- CBS Outdoor has threatened to terminate its $1.6bn contract with Transport for London (TFL) over costs of installing digital screens throughout the London Underground (LUL).
- Berlin-based music radio station Aupeo has launched a new app that allows users to stream music live to their iPad for free.
- Blackberry is launching a cloud-based music service which allows users to build music libraries within their Blackberry Messenger (BBM) groups.
- German magazine publisher Hubert Burda Media has opened a London office for its marketing division BCN to offer UK advertisers access to German and international markets.
- Multi-channel content marketing platform Ceros has made two new appointments as it looks to expand globally.
Thanks, can't wait. Love Lego.
Posted by: James | 27 August 2011 at 12:41 PM
My son will be so chuffed. He loves Hero Factory toys. I just want to know why they've made each hero as a 1.0, 2.0 and now 3.0 version though - and why my son wants each one when they look exactly the same to me!
Posted by: Chloe | 07 September 2011 at 08:52 PM