Cream Daily--ASOS launches digital menswear marketing campaign

ASOS has launched its digital menswear marketing campaign, titled ‘The ASOS Urban Tour’, for its Autumn/Winter 2011 collection.

Fit for fashion? Check out what Jack & Jones did in the UKby offering a sexy fitness studio with extra rewards. See the video of the case study here.

In other news:

MPG Media Contacts has launched an in-house creative division, ‘Branded’, as it looks to better serve clients across multiple channels including TV, digital and mobile.
Facebook is to delay its initial public offering (IPO) until the end of next year, to allow employees to focus on developing products for the social network.
WPP’s 24/7 Real Media has signed an exclusive agreement with Skype to represent new advertising opportunities in France.
One in five smartphone users across the leading five European markets are using the Google Android platform.
The Wall Street Journal has launched an interactive video application for the iPad called WSJ Live.
HSBC, T-Mobile, Selfridges and Pepe Jeans are a few of the brands advertising in a new UK magazine targeting overseas students studying in the UK.

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