network:
Cream Daily--FT offers risk free trial subscription in global campaign
- The Financial Times is launching a global integrated marketing campaign that looks to position it as the trusted source for world news and analysis during turbulent economic times.
The Financial Times was shortlisted for this year's global Festival of Media in Montreux. The UK's leading business title set up the ultimate digital desk accessory, see full case study here.
Also check out this fascinating case study from Metro Daily Hong Kong, bringing uncensored democratic publishing to China. Watch video here.
In other news:
- Online travel agent Opodo has appointed WPP’s 24/7 Real Media as its digital marketing partner in a bid to entice advertisers to its UK website.
- Mobile and video are the most significant ad platforms in the UK.
- News Corp’s embattled British newspaper wing News International (NI) has scrapped plans to remodel its 15-acre Wapping site, the former home of News of the World, and put it up for sale.
- Studiocanal has unveiled a new visual identity as part of a revamp across its brands.
- Netflix, the online movie subscription service, has arrived in Brazil and will be launched in a further 43 Latin American and Caribbean countries by 12 Sept 2011.
- Amscreen, the digital out-of-home network, has entered into a deal with SmartScreen which will see the Dubai-based organisation exclusively purchase digital screens from Amscreen’s retail outlets across the Middle East and Africa.
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Posted by: sandhyanarne | 07 September 2011 at 08:49 AM