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Why is Angry Birds successful?
Fads and fashions are just as prevalent in the online world as they are in the real one. Laver's Law states that fashion trends operate over a 160 year cycle. Given that UK has only recently shaken off the 80s revival, it seems music trends have a cycle of about 25 years (look out folks, acid house and grunge are only around the corner).
So what is it about Angry Birds that makes it so addictive? Who is playing it, how often, and why? These questions and more are tackled in this clever infographic from market research firm AYTM. The most interesting information is at the bottom, where the graphic illustrates the psychological needs fulfilled by playing Angry Birds. It taps nicely into the idea of using gaming mechanics in marketing campaigns, a trend that is explored at length in the upcoming Extra Life: A Gaming Event for Brands in a few weeks.
Hiring Andrew Stalbow is a big move on the part of Rovio. The man got the experience needed to market Angry Birds in North America. Although his success in Fox can’t be automatically translated into his new company. But maybe Rovio’s plan of making an Angry Birds movie will be easier with the presence of someone who got the background and experience as Stalbow.
Posted by: Bob | 14 September 2011 at 11:39 AM