There are hundreds of examples of brands pairing with recording artists or live events in an attempt to engage with its audience, but Cream has in store some campaigns using music in innovative ways:

Coke takes a risk on new music talent  and launches a campaign to engage teens to fulfil Coke's mission to create 'moments of optimism and happiness.' Check out the video here!

 

• Reckitt Benckiser (RB) is launching a suite of eight online and mobile mini-games to engage with graduates and early-careerists.

Curious about how to learn more about incorporating gaming into your marketing mix? Quick, you might just get a spot at Extra Life!

• Hyundai, official sponsors of the 2011 MTV EMA’s, has revealed the first details of its partnership activities with two ‘money-can’t-buy’ prizes.