Carlsberg Christmas Tree: In an attempt to reach a tech savvy audience and drive beer fans at Christmas time, Carlsberg devised a Facebook application called The Carlsberg Christmas Tree.

Free yourself with a song: When Coca-Cola's popularity waned among the Malaysian youth, the brand found a way to tap into the youth movement with a music-driven strategy that achieves significant sales results

Performance you can see: Shell educates consumers about the importance of healthy engine maintenance by placing of life-sized transparent motor engines in shopping malls around the country so that consumers could see exactly what was going on under the hoods of their cars.

Looking for more case studies in Malaysia, hit the Cream advanced search option for more.

Come back next week for the Cream world tour to China! See you then...