The Top 10 Media Campaigns of 2012
By Cream Editorial

2012 is coming to a close and we’ve been selecting our favourite media campaigns from the past year. Cream scours the globe for the most innovative marcomms, but who has best engaged technology to maximise campaign impact, who has challenged media norms and which campaigns did the extraordinary? Here is our pick of the best campaigns of 2012:
1. Coca Cola/Google: Coke Hill Top Re-Imagined, Grow Interactive (Global) – multi award-winning twist on digital advertising
2. Mokesh: Danger Dog Poop, MediaCom (Israel) – simple but effective campaign impacting parliament to tackle major social issue
3. Paramount Pictures: The Dictator, MEC (UK) – best example of contribution by a media owner
4. Old Spice: Muscle Music, B-Reel and W+K (Global) – we couldn’t resist this viral video extending our fascination with Old Spice
5. Tim Hortons: Roll up the Rim, Henderson Bas-Kohn (Canada) – competition tactic just gets better with digital edge
6. Xerox: A World Made Simpler, Young & Rubicam (US) – beautiful, fascinating, heart-warming
7. Mercedes-Benz: Invisible Car, Jung Von Matt (Germany) – beat that Bond. Fab OOH
8. Ikea: Catalogue, 303Lowe (Australia) – turning retail discount promotion on its head
9. Emart: Sunny Sale, Cheil Worldwide (Korea) – perfectly targeted POS puts a spin on QR codes
10. Volkswagen: Bluemotion Label, Ogilvy Cape Town (South Africa) – experiential piece doing good for the environment

Looking forward to what 2013 has in store!