The 
network:
« Online Advertising: Questions of Time | Main | Starcom Mediavest Group scoops FOMG 2013 ‘Agency Network of the Year’ »
To launch L'oreal Paris' new line of lipsticks Rouge Caresse in Israel, Ecaliptoos aimed to create the longest social kiss on Facebook using audio sounds, by giving fans the opportunity to record their own kiss and send it over to their friends on Facebook.
The results: 7,321 users sent 7565 different kisses that reached 250,000 women in the target audience. And a 15.26 hours long social kiss.
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00e5506f08e88834017d4321d7c9970c
Listed below are links to weblogs that reference The longest social kiss by L'oreal Paris:
You can follow this conversation by subscribing to the comment feed for this post.
This is only a preview. Your comment has not yet been posted.
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
© C Squared Holdings Ltd.
115 Southwark Bridge Rd,
London, SE1 0AX.
Registered Number: 5272863
VAT REG NO: GB127 6174 12
Made with Fantastic Thinking
Posted by: |