‘Agency of the Year’ was awarded to Starcom Mediavest Group US, which scooped awards across three categories and was highly commended in a further three. Winning campaigns included ‘Coca-Cola Polar Bowl’ which won ‘Best Digitally Integrated Campaign’ and ‘Creative Use of Media’. The agency’s work for the Puerto Rico Government’s ‘Follow2Unfollow’ campaign picked up the award for ‘Best Social Media Campaign’ for being “a standout, eye opening social media initiative”.

 

ASOS’ ‘#Bestnightever’ by Carat Global Management was named ‘Campaign of the Year’ in addition to being awarded ‘Best Entertainment Platform’ and ‘Best Use of Emerging Technology’. The social media commerce campaign, which saw fashion trendsetters star in music videos wearing ASOS clothes that viewers could click to purchase, was selected by judges on the basis that it offered an “excellent direct link between entertainment and purchasing” and used “technology in a clever way”. The ASOS campaign brought to life this year’s The Festival of Media Global theme ‘From Content to Commerce’.

Campaigns from Latin America performed particularly well, with OMD picking up the ‘Best Use of Content’ Award for SAP A La Tortrix. ‘The First Ever Portable Water Billboard’ by BPN was highly-commended for ‘Creative Use of Media’.

Two campaigns from India also emerged as winner, with ‘Best Use of Mobile’ going to OMD for Wheel’s ‘One Missed Call’ campaign and ‘Best Communications Strategy’ awarded to Mindshare for Kissanpur’s ‘Where What You Grow is What You Eat’ initiative.

For the first time, three highly commended places were awarded in the same category – ‘Creative Use of Media’ based on the judges view that the category was “exceptionally strong”. These included ‘Do You Want Duracell With That?’ by Starcom Mediavest Group, ‘First Ever Portable Billboard’ by BPN and ‘Quality in Your Face Journalism’ for The Economist by PHD.

For a full list of winners and to read/watch all the winning campaigns, click here.

“We were truly privileged to see such innovative, groundbreaking work from all around the world,” says Mastercard group head of global media and chair of the Awards jury Ben Jankowski. “It was refreshing to see markets such as Guatemala, Peru and India make their mark. Some of the campaigns we assessed set a real benchmark for their competitors through a clever use of insight and sophisticated execution, and will be talked about for years to come.”

“The Festival of Media Global Awards have always reflected the best media creativity from all over the world, and I’m pleased to see so many markets represented with campaigns that were not only strategically strong but also delivered unequivocally against a business’ bottom line,” says The Festival of Media founder and C Squared chief executive Charlie Crowe. “The media sector’s valuable contribution to the advertising industry is clear for us to see.”