If you’re an agency and you’ve got some great work to show off, wouldn’t you want to get it in front of one of the biggest advertisers in the world? Well it’s a good thing that Unilever senior vice-president global media Luis Di Como is chairing this year’s Festival of Media LatAm Awards 2013.

The Festival of Media LatAm Awards celebrate the best in media thinking from Latin America. They were the first awards to launch in the LatAm region designed to specifically provide a platform to promote the best in class and reward creative media thinking.

We’ve taken a look back at previous winning campaigns from Unilever in the last three years across The Festival of Media Global/LatAm/Asia Awards to see if we can learn a thing or two about what good looks like…

By Mike Woods, Framestore

This week's clip might just be the best thing thats ever happened to gaming.

http://www.youtube.com/watch?v=9WKchWie2Go

Over the past few decades, the term ‘sustainability’  has developed into an increasingly holistic concept, as we come to realise that people, profit and the planet are intrinsically linked. The term ‘sustainability’ now incorporates buzzwords such as ‘ethical’, and ‘organic’ and connects to wider themes of responsibility and transparency within business. This is becoming an increasingly important strand for brand communications which are using a greater amount of content to visualise sustainability.

Campaigns for Volkswagen, Shell and Procter & Gamble have helped propel Mediacom to the top of the M&M Global Awards 2013 shortlist with 17 shortlisted entries.

Who would have thought that one little bundle of joy born on the little old island of the UK would attract so much media attention around the world? Well if you are a #RoyalBaby, then what more can be expected? Since the Duchess of Cambridge was admitted to hospital on the morning of July 22, Twitter has been inundated with more than 900,000 hashtag mentions of #RoyalBaby and just minutes after the birth, Twitter recorded more than 25,300 Tweets per minute. And that’s just Twitter. If we go over to Facebook, the social network saw more than one million global mentions during the hour after the birth of the new heir to the British throne.

Here's the trouble with old-school media: It's two dimensional. A TV spot only has two options a 60 second anthem spot or 15 second promotion. Viewers can watch or not watch – they can’t actually opt-in and become a part of the experience. Ditto print, where you can look at an ad or turn the page. As an advertiser, you hope a consumer views your ad and then you pray they take action on their own, at another unrelated time. If they do want to interact, they have to go to a second screen, like their phone, tablet or computer.

The statistics don’t lie: gaming sites really do produce better return on investment for online advertisers. A recent report by MediaBrix, an ad network for mobile and social gaming, shows that video ads associated with gaming sites generate an average Click Through Rate (CTR) of 3%, which is roughly 30 times higher than the CTR of standard online advertising campaigns (0.10%), Facebook ads (0.03% to 0.11%) and rich media banner ads (0.12%).

It is pretty clear to all of us involved in this fascinating industry that broadcasting is evolving at a dramatic rate. Technology is playing a more significant role than ever in driving change, with both broadcasters and viewers adopting new innovations and learning new habits. It’s transforming how we engage with our favourite shows and in several cases, fuelling the creation of completely new formats.

Yet, while advances have certainly been made in measuring viewer engagement, essentially the methods haven’t changed significantly in decades. Firms such as Nielsen continue to take data from small boxes placed in the living rooms of a selection of volunteer families, monitoring the channels being watched in the household at any given time and feeding back the data to broadcasters and advertisers to give them viewer ratings.