Want to try and understand a little bit more about the ways in which brands are creating brilliant content that is resulting in a shorter path to purchase? Then you should check out The Festival of Media's first 'Festival Intelligence' report.

It's called ‘From Content to Commerce’, was co-created in partnership with the Future Foundation and covers key takeaways from The Festival of Media Global 2013. The report includes insights from marketing chiefs at ASOS, Tesco and Visa and a bunch of award-winning case studies from The Festival of Media Global Awards that link in perfectly with this year's 'Content to Commerce' theme. (Including 'Campaign of the Year: 'ASOS #Bestnightever').

The report includes analysis of today’s definition of a retailer and a media owner and a look at what the future of transactions means for brands.

To download a complimentary copy of the report, click the link below.

Iron Chef is an amazing platform for culinary creativity: Invite amazing chefs from across cultures and generations to create ‘native’ dishes with only one constraint: a single ingredient that must be expressed in each dish. It’s the perfect analogy to guide us through IAB’s efforts to standardize native advertising. Let me explain...

If you could have one superpower, what would it be? For me, it is without a doubt the ability to fly. (Imagine being able to avoid morning rush hour!) So imagine my surprise when I saw the latest instalment of Pepsi Max's #Livefornow campaign. In just 2 days, the video has racked up nearly one million YouTube video views. It may not quite be Red Bull Stratos, but the idea is the same. The stunt has got everyone talking, so for Pepsi Max, it's gold dust!

Now I’m not the biggest football fan. But I’m a girl, so that’s a given. For men, I can only imagine that to have your name chanted by a packed stadium of adoring football fans is an experience that every guy can only dream of. That’s why when I came across this new campaign from Nivea Men, I thought it was definitely one to share!

By Mike Woods, Framestore

This is the best pop promo I've seen this year. Technically and aesthetically sublime.

Turns out that shoppers really do care about the demise of the high street but they still won't shop there. Check out this infographic from creative agency Live & Breathe for a snapshot into the views of UK consumers and whether there is a future for the highstreet.

Google is the world’s ‘most meaningful brand’ in the world, followed by Samsung, Microsoft, Nestlé and Sony, according to Havas Media Group’s 2013 Meaningful Brand Index (MBi). This year’s MBi also featured Ikea, Dove, Nike, Wal-Mart and Danone, rounding-out the top 10.

Check out the infographic below for the top findings:

Nearly 671 million people worldwide played a game online via a desktop PC or laptop in April 2013, 145 million of which were playing on a daily basis, according to the latest Comscore figures.

Asia-Pacific had the largest daily online gaming audience with an average of 47.9 million internet users accessing an online gaming site on a daily basis, followed by Europe (45.6 million), North America (30.3 million), Latin America (14.9 million) and the Middle East and Africa (6.2 million).

North America had the most avid online gamers, with each visitor spending an average of 107 minutes, followed by European gamers (97 minutes) and Latin America (67 minutes).

Online gamers is Asia-Pacific spent less time on sites per visitor at an average 47 minutes, while gamers in the Middle East and Africa spent an average 45 minutes.