The world's first potable water billboard explained

We love a bit inovation in out of home. And just when you think you've seen it all, the University of Technology and Engineering (UETC) surprised us with a fantastic example of utility marketing using the outdoor medium. With the help of BPN and Clear Channel, families in Peru were given access to potable water through... wait for it... yes, a billboard.

If you haven't read the full case study yet then we suggest you check it out here.

This campaign featured in a special spotlight session at The Festival of Media LatAm 2013 and the team managed to catch up with Andrea Suarez, CEO, World Markets at IPG Mediabrands, and William Eccleshare, CEO at Clear Channel Outdoor about the award winning campaign and how it demonstrates a shift to meaningful advertising and a bigger purpose behind what brands do.

Check out the interview here:

Posted by Cream Editorial at 10:05:00 in Advertiser as service, Interview, OOH innovation, Right Brain: creativity, innovation, ideas

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Right Brain, Left Brain sums up the dichotomy of a media business that’s constantly battling with the challenge of delivering a profit and discovering new ways to communicate to consumers. The Cream editorial team combined with a dream team of industry pioneers from around the world share their expert opinions.

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15 October 2013