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Weet-Bix and the All Blacks turn a rugby dream into reality for one young boy
It was like something out of the dreams of Kiwi boys everywhere, but for 10-year-old Auckland boy Bailey Paki, waking up to find a group of All Blacks players at his breakfast table became a reality, thanks to a tie up between Weet-Bix and New Zealand rugby.
The hidden camera clip shows rugby-mad Bailey waking up to find the group of athletes at his table, before being taken into the backyard (which has secretly been transformed into a rugby pitch overnight by his grandfather and the local community) to play a surprise match against the All Blacks.
The campaign was created by Saatchi & Saatchi New Zealand, whose Executive Creative Director Antonio Navas, said: ”The experience of bringing Bailey’s dream day to life has been an incredible journey for everyone involved. I think we have all been a little inspired by his passion and determination along the way. Creatively, the opportunity to bring together two of New Zealand’s most iconic and loved brands together in this way was our very own dream day.”
Check out the 2”40 film of Bailey’s Dream Day here:
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