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20 June 2014

The Week in Cannes

   



For those who weren’t lucky enough to be sipping cocktails on a yacht in the south of France this week at the Cannes International Festival of Creativity 2014, we’ve pulled together some of the keynote highlights and quotes to make sure you’re up to date on all the goings on.

Starcom won Cannes Media Network of the Year

Starcom MediaVest picks up the crown for Media Network of the Year. Read more…

Twitter chief Costolo revealed e-commerce plans

Twitter chief executive Dick Costolo hailed mobile as the key media platform of the future and further revealed plans from to social media giant to move into e-commerce. Read more…

Courtney Love backed competition for creativity

Courtney Love said that the creative process can be kick-started by making sure that you are challenged by people better than yourself during her appearance on stage. Read more…

Kanye West slammed ‘ugly’ internet

“Empower the content creators or f**k you” was the stark message delivered by surprise guest Kanye West in a call to beautify the internet. Read more…

Jared Leto called for brand authenticity

Oscar winning Hollywood actor Jared Leto has urged brands and advertisers to strive for authenticity when addressing consumers. Read more…

YouTube hailed an “invaluable platform” for building brands

Dreamworks founder Jeffrey Katzenberg called YouTube an “invaluable platform” for building brands and said that new rules require you to become a storyteller. Read more…

Marissa Mayer: Digital advertising needs to be “every bit as good as art”

Yahoo chief executive Marissa Mayer stated that digital advertising needs to aspire to be “every bit as good as art, and even then some” in her keynote session. Read more…

Mindshare chief: The ad industry has reached its “Moneyball” moment

Jordan Bitterman, chief strategy officer of Mindshare North America said that the advertising industry has now reached its “Moneyball” moment. Read more…

Sex and the City star called for more female power roles

Sex and the City star and producer Sarah Jessica Parker called for more power roles for females in global television. Read more…

   




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