Kinetic Worldwide launches technology division

Out-of-home specialist Kinetic Worldwide has formed a new technology division called Kinetic Active, designed to enhance OOH digital and creative campaigns. It aims to integrate mobile, digital, local and social channel coverage into modern out-of-home media. Molsen Coors has already tried it out. Watch this space. Read more…

Visa unveils ‘United in Rivalry’ World Cup spot

Visa has released its FIFA World Cup campaign with a video entitled ‘United in Rivalry’.Featuring Nobel Peace Laureates including Sir Bob Geldof, David Trimble, Lech Walesa, Leymah Gbowee and Oscar Arias, the campaign includes Geldof paraphrasing the legendary quote from former Liverpool manager Bill Shankly: "Football isn’t life and death, it’s much more important than that". The video supports Visa’s TV activity starring Olympic Gold Medal winner that is part of its lead sponsor status at this year’s tournament. Read more…

Welcoming HSBC’s Suresh Balaji as chair of the M&M Global Awards

Suresh Balaji, Global Head of Marketing Strategy at HSBC will be chair of the Jury for this year’s M&M Global Awards, which will be celebrating its 25th anniversary. “I feel that we will be humbled by some of the spectacular work and entries that we will get to see,” says Balaji. “I will be looking for genuine customer insight driven strategies and campaigns, rigour in ROI, and platforms/ executions that have delivered true value for the brand and the business.” Read more…

David Beckham fronts Sky Sports 5 campaign

Ooh-er, he might not be playing in this year’s World Cup but global sporting icon David Beckham has been a busy man this year. His latest effort will see him front the launch campaign for Sky Sports 5 prior to the channel’s launch in August. Read more…

Instagram introduces ads in the UK, US & Canada

You know that photo sharing platform Instagram? The one that’s owned by Facebook? Well it is now set to roll out advertising in the UK, US and Canada opening up the service to brands in the territories later this year. Read more…

FIFA & Budweiser turn to Twitter for World Cup vote

FIFA and official sponsor Budweiser have turned to social media to decide the official Man of the Match during World Cup games holding the vote on Twitter, through the #manofthematch. Read more…

Burberry taps Cara Delevingne and Suki Waterhouse for new campaign

Fashion house Burberry has unveiled its 2014 autumn/winter campaign starring supermodel Cara Delevingne and actress Suki Waterhouse. Read more…

What’s new on Cream this week?

Talk about trying to make environmental issues sexy, check out Fiat’s ridiculous dating site – it’s quite the novel approach to educating consumers about electric cars. Regaine chooses famous face Homer Simpson to highlight hair loss issues, Samsung turns Malaysia’s Red.fm BLUE for the day and Doritos brings the Fiestaval to the Festival. And don’t forget to check out Cream’s Campaign of the Week where Avon shows Chileans how a kiss can become the most beautiful piece of art. Check out all the latest case studies here.