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Who made it onto the M&M Global Awards 2014 shortlist? Find out here...
The shortlist for the 25th anniversary of the M&M Global Awards has been revealed... Did your work make it onto the list?
A positive spread can be seen across the world’s top media agencies, with OMD and Mediacom leading the way, while the number of brands shortlisted has also risen by an impressive 36%.
While team Cream is frantically working away to ensure all the shortlisted case studies are here for you to read in greater depth, there’s quite a few to get through so please bear with us and be sure to check back regularly over the next few weeks. In the meantime, here’s a few to get you started, including:
Etihad – Mapped Out
KFC Arabia’s Kintacky! Kintacky! Kintacky!
Shell’s Advanced Freedom Riders Asia
Beats by Dr Dre’s Beats Pills
Carefree – Secret Talks
The World’s First all-LEGO ad break
eLife TV’s ‘Two Locals fighting in a cinema’
But who will scoop the winning gongs? You’ll have to wait until Thurs 4th September, when all the final winners will be announced at the Awards ceremony, taking place at the Grosvenor House Hotel in London. For more info on booking tables, check this out.
The judging panel were faced with an impressive 14 categories including three new categories Best Content Creation Award, Best Entertainment Platform and Best Social Media Campaign. Suresh Balaji, global head of marketing strategy at HSBC, Caroline Devys, director of media and marketing management at Lego and Richard Amies, senior partner, director of strategy/communications planning for Maxus were among just some of the high-profile judges going through this year’s entries.
Graham Alexander, awards manager at C Squared said: “Given it’s the 25th anniversary of the awards, it has been an appropriately outstanding year. We’ve had a record number of entries with a fantastic breadth of campaigns, showcasing the ever increasing quality of the international work being done by agencies and brands across the world.”
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