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Has Air NZ created ‘The Most Epic Safety Video Ever Made’?
Continuing its long tradition of creating memorable and entertaining in-flight safety videos, Dwarves, Orcs and Elves are set to take flight once again as Air New Zealand unveils The Most Epic Safety Video Ever Made ahead of the December release of the final film in The Hobbit Trilogy.
The safety video features members of the cast from all three films in the Trilogy including Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast) – as well as a special cameo from the director, Sir Peter Jackson, and some other familiar faces.
The new video follows the airline’s first Hobbit-inspired safety video – An Unexpected Briefing (2012) – which attracted more than 12 million global online video views, generating huge social media coverage. The Most Epic Safety Video Ever Made wraps up a successful three-year association between the airline and The Hobbit films.
So, what’s the verdict? Does the video live up to its name? Check it out and let us know:
“We are very proud to be the official airline of Middle-earth and have worked hard over the past three years to create highly effective global marketing campaigns, including distinctive branded aircraft and Hobbit-inspired online content, which have got the world talking about both our airline and destination New Zealand,” says Jodi Williams, Head of Global Brand Development, Air New Zealand.
Other popular items in Air New Zealand’s safety video show reel includes the Bear Essentials of Safety featuring adventurer Bear Grylls, Safety Old School Style with Betty White and Fit to Fly starring fitness legend Richard Simmons. Collectively the airline’s safety videos have clocked up more than 30 million hits online.
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