Black Friday is here and the Christmas shopping season has officially begun. Today, millions of shoppers across the world will be flocking to stores to try and bag themselves a bargain. Black Friday and Cyber Monday are two of the biggest shopping holidays of the year – so much so, that shoppers spent $57.4bn and $2.29bn, on each day, respectively, last year.

Thanks to data from AddThis, we can now get a sneak peek into these holiday shoppers: Who are they? Where are they shopping? What are they buying? Check this out: