We couldn’t help but chuckle when we spotted the latest visuals from a new McDonald’s campaign – it’s just like looking in a mirror first thing in the morning!

McDonald’s France wants you to know that it’s also available in the morning, to establish its reputation at breakfast and to strengthen the bond between the brand and its consumers – and it has done so in a very humorous way.

The campaign, which includes a TVC and three visuals, hopes to position McDonald’s as an accomplice and ally of French people for whom waking up is difficult.

TBWA\Paris collaborated with Thomas Mailaender and Photographers to stage the various comical situations and we have to say, they certainly brought a smile to our faces… The slipper in the toaster certainly takes the biscuit for me! See below and let us know your favourite.