Here’s something that will warm you up this cold morning. The Russian Olympic Committee has launched a new campaign to highlight the idea that sport in winter not only warms you up, but it helps bring people together as well.

In 10 Russian cities, 10 outdoor constructions (I guess we could possibly call them machines) have been popping up. But what are they, I hear you ask? Well, it’s a pretty cool idea actually.

Curious passers-by are invited to jump on the machine and do some simple physical exercise for 30 seconds on a specially developed platform to warm up. But the best part: the heat you generate is then passed on to other cities – basically users can pass the accumulated heat charge to complete strangers in other cities across Russia. And of course, the person on the receiving end can see who passed on the warmth to them by their photo on the screen. All photos are featured at olympicchange.ru.

The campaign, entitled ‘Share your warmth’, was developed by Most Creative Club and the machines will operate in the 10 Russian cities for one month. Check it out in action below:

Is it just me or is it making you feel all warm and toasty inside?